In the old way of making cold calls, we offer a sales pitch to a perfect stranger, cross our fingers, and hope for the best….isn\u2019t that right? <\/p>\n
This really doesn\u2019t work very well in building a business relationship (or any other relationship, for that matter). This is done best by stepping into the world of the other person and finding a problem we can solve for him or her. <\/p>\n
That\u2019s how we begin a conversation with another person — talking about them rather than talking about ourselves. It\u2019s just a very common dynamic that occurs in any human interaction. When you\u2019re dating somebody, for instance, if you just talk about yourself, they\u2019re not going to like you very much, right? <\/p>\n
It\u2019s the same in cold calling. Don\u2019t talk about your solution for a while. <\/p>\n
Talk instead about their problems for a bit. <\/p>\n
It\u2019s a movement of dialogue. This dialogue is around talking about their world and not about your product. That\u2019s the shift. All you have to do is identify three or four major problems that your product solves, and use those problems as phrases to begin the dialogue of your cold call.<\/p>\n
You see, this new cold calling approach has to be tied to a specific, real problem that the person experiences in their world. This is needed in order for them to feel comfortable having a conversation with you. When you\u2019re relevant to them and their world, they trust you. They sense that you\u2019re there to help them solve a problem — not sell a product.<\/p>\n
So remove yourself for a moment from what you have to sell, and think about what problem your solution solves for somebody.<\/p>\n
For example, if you\u2019re in the coaching industry, think about what problem you\u2019re solving for your clients. You might say, «I\u2019m just calling to see if your company\u2019s open to the idea of using coaches to improve management performance.»<\/p>\n
When you use the word «open,» people respond positively. Who would say «no» to being open? You\u2019re not challenging them. You\u2019re not forcing a solution. You\u2019re not even saying what you\u2019re offering to sell. You\u2019re simply asking a question around whether they have a particular problem. <\/p>\n
This also invites a question back to you. Potential clients will often ask at this point who you are and what you do. They might say that they already have a service, but they may need some more help. So it opens up even more conversation.<\/p>\n
Here\u2019s an example of how salespeople focus their cold calling around something that appears to be a need, but they haven\u2019t tied it to a specific problem. <\/p>\n
Let\u2019s look at financial services. In this case, people who sell financial services start cold calls with a focus on the future of the person\u2019s situation. They might say, «I\u2019m just calling to see if you\u2019d be open to some new ideas to help you increase your income.» <\/p>\n
The better approach here would be to problem solve. For example, «I\u2019m just calling to see if you\u2019d be open to identifying any gaps in your portfolio that might be holding you back in some way.»<\/p>\n
It\u2019s about problem solving and closing gaps, as opposed to promoting a beautiful future. «Hire me and I\u2019ll make you a lot of money!» Everyone does that. That\u2019s the problem. It gets old and very stale.<\/p>\n
You see, there\u2019s no push here. There\u2019s no sales pitch. There\u2019s no presentation. The conversation is focused on really seeing if the person has a problem, and if they want to solve it. <\/p>\n
After the first few phrases, you have a natural conversation back and forth. They may say, «What\u2019s your service?» «How much does it cost?» And that\u2019s the time to begin to really tell about your service — but not before that.<\/p>\n
If you don\u2019t talk about your solution for a while and instead talk about their problems, you\u2019ll find yourself having better and deeper dialogue, with more trust. <\/p>\n
So be careful not to immediately go into a presentation and spend the conversation talking about your service. In this new way of cold calling, you\u2019re asking in a very conversational tone whether the other person has a problem that you can solve. <\/p>\n
You won\u2019t believe how this simple technique can make such a difference in the way potential clients receive your cold calls. Tension and resistance are vastly reduced, and results are greatly improved.<\/p>\n","protected":false},"excerpt":{"rendered":"
How to Cold Calling Without a "pitch" — Make your Cold Calling About Them, not About You! In the old way of making cold calls, we offer a sales pitch to a perfect stranger, cross our fingers, and hope for the best….isn\u2019t that right? This really doesn\u2019t work very well in building a business relationship … \u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435 \u00abHow to cold calling without a "pitch" — make your cold calling about them, not about you\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[295,318,317,191,316,69],"class_list":["post-2108","post","type-post","status-publish","format-standard","hentry","category-business-3","tag-bit","tag-common","tag-me","tag-port","tag-solution","tag-talk"],"_links":{"self":[{"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/posts\/2108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2108"}],"version-history":[{"count":0,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/posts\/2108\/revisions"}],"wp:attachment":[{"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}