Brochures can help you market your business effectively \u2013 as long as they are properly designed.\u00a0 When printing brochures, you will have numerous decisions to make \u2013 do you want to choose black and white or four colors, what size will the brochure be, how many panels will it have, and what type of fold will you use? <\/p>\n
Beyond these questions, you have even more important considerations; specifically what information will you include in your brochure? <\/p>\n
The main goal of brochures is to make the reader want to contact you.\u00a0 They can include information about your prices, advertise a new product, or give information about a service that you provide.\u00a0 However, if you are looking to get a response from your brochure, then there are several strategies that can encourage the customer to contact you. \u00a0<\/p>\n
Have a referral form<\/p>\n
Not only are brochures a great way for you to advertise your business, but they can also be used as a way to encourage your current customers to advertise your business for you.\u00a0 Including a referral form can help you gain information about potential future customers.\u00a0 To encourage customers to give referrals, offer them a special discount or freebie for referring their friends and family members.\u00a0 The more referrals you can generate, the more business you can generate for yourself.<\/p>\n
Give out special event passes<\/p>\n
If you are planning a special event, then you want to make sure that you have people that will attend.\u00a0 If you attach an event pass to your brochure, then you can help generate some extra interest in your event.\u00a0 Therefore, if you are planning on advertising your business at a local trade show or community event, offering free passes may help to generate a more positive response.<\/p>\n
Include special sales and pricing information<\/p>\n
While people may come to you for a specific product or service, you may still be able to generate interest about other products and services that you offer.\u00a0 A sales sheet or other pricing information will give customers a quick look at the types of products and services that you offer and what you charge for them.\u00a0 This may encourage them to come back for another service that they didn\u2019t know you offered previously or to buy a special package with their order.<\/p>\n
Use your brochure as a portfolio<\/p>\n
If you are in the business of providing a specialized product or service for a customer, then your brochure can become a mini-portfolio.\u00a0 For example, if you are a photographer, you can include some of your best photos to illustrate your style.\u00a0 If you are a graphic designer, you can include samples of previous work.\u00a0 People will be more likely to hire you if they feel like they know you and if they like your work.<\/p>\n
Incorporating some of these tips will allow you to stretch your advertising dollars even further by using your brochures double duty.\u00a0 By making your brochures as colorful and eye-catching as possible, you can encourage customers to utilize the additional services that you offer.<\/p>\n","protected":false},"excerpt":{"rendered":"
How to Get More Responses from Your Brochures Brochures can help you market your business effectively \u2013 as long as they are properly designed.\u00a0 When printing brochures, you will have numerous decisions to make \u2013 do you want to choose black and white or four colors, what size will the brochure be, how many panels … \u0427\u0438\u0442\u0430\u0442\u044c \u0434\u0430\u043b\u0435\u0435 \u00abHow to get more responses from your brochures\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[50,33,91,278,250,24],"class_list":["post-2966","post","type-post","status-publish","format-standard","hentry","category-business-3","tag-community","tag-discount","tag-panel","tag-photo","tag-print","tag-style"],"_links":{"self":[{"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/posts\/2966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2966"}],"version-history":[{"count":0,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=\/wp\/v2\/posts\/2966\/revisions"}],"wp:attachment":[{"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xn--80adfwdmhbf7bfy9f.xn--p1ai\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}