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How to generate business for your auto body franchise

How to Generate Business For Your Auto Body Franchise

Every business is feeling the pressures of our rough economy right now. Don’t let the economy keep you from success at your own franchise business. This is a hard time, but as a business owner you will need to keep positive and find new ways to improve. There are many ways you can improve, but you need to get the customers there first. So, if your auto body franchise needs more business, here are some ways that you can use to generate more business for your auto body franchise.

First of all you need to advertise for your franchise business in some way. There are many different ways to get the word out about your business. Your franchisor most likely offers some form of advertising, but you can also beef it up locally. You could contact a local radio station about getting an advertisement about your franchise location on it. You can also contact the local newspaper about getting an advertisement in it as well. You may even want to make some flyers to pass out or hang at public locations advertising your business. All of these are simple and cost effective.

Next you may want to offer a promotional deal. If possible you should offer a deal of some sort. For example, when someone gets paintless dent removal service they receive a certain amount off of auto detailing service or whatever you think will work and will also work for your budget. Remember, you may be giving them 10.00 off but they are spending more on the additional service that they weren’t going to get in the first place. People like DEALS!!!!!

If possible you should try to work with a charitable organization. You could get something worked out that a portion, even if small, of work done is donated to a reputable charitable organization. People like to know that you are doing something to help others and that they can help as well. Plus you will get extra attention for your business. Not only will you be helping a good cause but you will help your business as well.

Provide great customer service. Even if you are not getting as many people in as you would like, make sure you treat the ones who are there great! People talk A LOT! If someone comes to your auto body repair shop and receives great customer service, they will tell people about it. It’s called word of mouth advertising. The best part about this form of advertising is that its FREE! You just have to ensure that you and all of your staff are providing great service. Then not only will that customer return in the future but they will tell others about your auto body franchise!

Lastly, have a clean appearance on the inside and outside of your franchise business. Even if it’s from a road views, people want to do business with a place that is clean and well kept. That is another easy thing to maintain, don’t slack in the cleaning department.

These are a few things that should help generate more business for your auto body franchise!

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