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Latest trends in website design can boost your promotional efforts

Latest Trends in Website Design can boost your promotional efforts

Website designing is appearing as a great option for those who seek extensive promotional prospect through online channels. Many small or big businesses are more and more using the internet as their source of promotion which is emerging as a great communicator among society.

Persuasion of a visitor to purchase anything online has great many things to do with the website design. It becomes important for any business holder to get his website designed in a way that can hold the attention of the visitor and influence them to explore more about the services. Web design is not a new term but new attractive additions keep on getting added in the concept of website designing. Some of the latest trends popular nowadays are given here which can make your website distinctively attractive and more appealing than others.

Over sized Logo/Headers

Over sized Logo or headers are considered as a great source or increasing the brand recall value and holding up the attention of the visitor. A visitor when using a website go through the number of things present on a webpage but a business calls for an in depth brand recognition by a buyer. It becomes essential to come out with an attractive and over sized header so as to stay in the minds of visitors.

Slab typefaces

An oversized header always accompanies slab typefaces. Slab typefaces are bold and capital letters usually highlighted in the webpage. It’s not a latest trend but as huge headers on a webpage are growingly gaining importance in the name of brand recognition, slab typefaces are also becoming important. It is always observed that slab typefaces remain in the minds of visitor for longer time.

Sketches/ Hand drawn designs

Personal interaction and usability is a great part of a website. It is here that sketched and hand drawn designs come into picture which help providing personalized look and a real life experience for a user. Hand drawn designs let a website interact more effectively as compared to the other sites.

Interactive design

Flash designs on a website are common nowadays with the advent of the number of flash software and technologies. Flash Designs are more interactive than traditional sites while easy to make by a website designer. For increasing the interactivity and usability, web designers are coming out with more attractive and easy to use designs.

One page layout

Easy websites are the one which contain all necessary information on a single page and are appealing enough to carry the attention of visitor for longer duration. A business website of one page layout stress on providing the details of corporate profile on a single webpage; just like a business card. Use of blogs, responses from the individual and social media hangouts can be of great use in single page layout.

Change of Perspective

Unlike the earlier concept of professional web design which were only meant for giving information, this has now changed to including elements like huge images, real life instances and hand made designs to influence better and longer stay on websites and greater persuasion.

Clare Web Design Essex has professional website designers who can design website including flash animation, logo design and logo animations. Adding some of the trends in your website style can do wonders with your internet rating and attract the tech savvy masses who have got bored of the traditional style of website designs.

Learn from the great success stories in business

Learn from the Great Success Stories in Business

We are fighters, right? We all are. We fight, we fall, then we stand up and again, we fight. If you are running a business, you are running great risks, you have to be tough and you have to be more of a fighter. You fight everyday. You don’t know when you’ll fall and again you’ll have to stand up and fight again.

Well, if you fall too often, you are not a fighter, you are stupid. People keep talking stuff like I am a self made person and all such crap. Well, everyone in this world is self made. People have different styles of achieving success, some achieve success through hook other do it from crook and still others don’t ever achieve what they want.

Most of the people who have achieved great heights have just aimed for their target and they didn’t care whether they reach it by hook, by crook or by any other way which may not be invented in the world. And then they invented methods for everyone to follow.

Most of the businesses that come up every day fail, just because they don’t try to be different or they just are just to lazy. They don’t want to experiment. They don’t do anything for their business.

Some people have gone literally wild to achieve success in their business. Still there are people who don’t even try to copy these successes. They are too concerned about going through the motions and leave everything on destiny.

There are people in this world only who have gone against the trends to achieve great success in their businesses and they have become the case studies and stories for everyone to learn. There are books written on these case studies, these success stories. Super Biz Buzz is one such great book which features 50 amazing stories of successful business marketing. You can learn the strategies given in this book and copy them to your own business to achieve great success.

You got to be smart to be successful. Hard work, perseverance etc etc matter but only when you are taking smart decisions in first place. There are already some great examples left by some great people. So why reinvent the wheel. Be smart, no one cares how you achieved success. Its being successful that matters.

Knowing the good custom notepads from the bad ones

Knowing The Good Custom Notepads From The Bad Ones

Doing a little notepad printing for business or personal reasons? Do you know what really good custom notepads look like or are you just going to let the notepad printing service decide all the options for you? If you really want to get the best custom notepads for business or for personal use, I recommend that you should first learn and discover what is good and what is bad in terms of notepad printing. Here are some pointers you should know.

  • Sometimes it is all in the binding – Sometimes the best and the worse notepads are determined by the binding. The fact is that good binding like those simple adhesives should always be not noticeable at all. If everything is clean and you do not even mind or think about how those notepad pages cling to each other, then you have a good notepad.
  • However, if you always see a tear in the binding, or there are always those red rubber or adhesive residues on the top of every notepad page, then that custom notepad is bad. It looks bad, and if you want to use that type of notepad for business, then you might give off a bad impression. So always try to get the best binding method for your custom notepads.
  • Paper quality impressions – Paper quality also says a lot in notepad printing. The better the paper is, the better people’s impressions are with the notepad, as well as the people who gave the notepads away. It is best to try using glossy paper for your business notepads, with certain special coatings like moisture resistant chemicals and tear resistant materials. As long as all notepad pages gleam with the light and looks clean and flat, then your notepad should look great and professional. Anything less than that, and it might just look like your average off the shelf notepad.
  • Paper-wide design elements – A good notepad will also have some nice and subtle design elements on a paper-wide or page-wide scale. A common example of this would be a light watermark or maybe a decorative border. Adding these subtle design elements changes the nature of the paper. Instead of people looking at a normal pad of paper, people will definitely see that the custom notepad is more special because of these design elements. It will look better and of course be more interesting to write on. So make sure you have these in your custom notepads make them good.
  • The all important letterhead – Finally all custom notepads must have a good letterhead. I recommend that you refrain from using those templates for letterheads in word processors and other desktop publishing software. It is best to create your own letterhead design for your custom notepads so that the notepad pages look more unique and of course customized. The best custom notepads always have letterheads in a particular distinctive style that is eye catching. Try to hire a professional layout artist to do it for you so that you can be sure that the letterhead can stand out and be noticed.

So more or less, you should now have a good idea of what bad and good custom notepads are. You should at least be able now to choose the best options that should make your notepad printing good and effective.

How to throw out your cold calling scripts — five ways to be yourself again in cold calling

How to Throw Out your Cold Calling Scripts — Five Ways to be yourself Again in Cold Calling!

Recently you may have received a cold call from someone using an old-style linear sales script. You probably recognized it as a cold call because the person sounded a bit robotic and kept talking without allowing the conversation to «breathe.»

If you’ve been selling for a while, chances are you’ve been asked to use sales scripts yourself. Consequently, you’ve probably used them because they were the only way you knew to start a cold calling conversation.

Here are some questions you need to ask yourself:

• How do you really feel when you use a script?

• How do your potential clients feel when they know you’re using a script? (And they do know.)

• How many sales are you losing because you’re using a script?

When people call me and ask how they can throw out their scripts and cold call the natural way, the first thing I do is ask them whether they’re willing to role-play with me using their script.

After a few moments of listening, I gently stop them and tell them they’re sounding like a totally different person from the one who called me and talked with me so naturally about their sales issues. You know what they always say. «Ari, you are so right. When I use a script, I feel as if I can’t be myself. I feel like a robot or an actor, and it’s awkward and uncomfortable. Is there any way I can be myself again?»

Here are five ways to throw out your linear selling script and be yourself again:

1. Admit that Scripts Make You Sound «Scripted»

When you begin your sales script, potential clients detect the very subtle change from your natural voice to your unnatural scripted voice within seconds.

«Fine,» you might say, «I’ll just work on making myself sound natural.» However, that in itself creates a conflict. You can’t «work at» being natural. Really, you either are or aren’t.

2. Start your Cold Call as a Conversation, not a One-Way Pitch

If you’re used to scripts, you’re probably wondering, «How the heck will I know what to say without a script?»

You might want to ask yourself why you think you won’t know what to say, because the reason for that is important. It means you’re basing your cold call on what you have to offer, and not on what’s important to the prospect.

Pitching your solution as soon as you begin a cold call is one of the biggest problems with linear sales scripts. That’s because you trigger sales pressure by doing that. This causes potential clients to react with defensiveness or immediate rejection.

3. Create Openings Rather than Forcing a «Yes»

Selling scripts are designed to be linear and step-by-step so you can move cold calls in the direction you want them to go. From the traditional cold calling point of view, that direction is toward a «yes.» The belief is if you don’t get a «yes» at the beginning of the cold call, you’re not «selling.» However, that’s the biggest problem with scripts. They give you only one path to follow.

If you can start a conversation that triggers a «What do you mean?» response from your potential client, then you’ll find you can explain yourself in a natural way. It creates a two-way dialogue, which in turn lets you learn what you need to find out. You flow with the conversation without feeling you’re getting off-track.

4. Tape-Record yourself talking with someone you know. Then Record yourself Reading your Script.

Have you ever heard yourself calling a potential client and reading your script? The answer is probably not. Most people who use scripts think they sound natural because they’ve never actually heard themselves before. If you do this simple exercise, you’ll hear the same kinds of differences I hear when people role-play with me.

In our day-to-day relationships, we simply want to get to know and communicate with others. However, when we go into cold calling using scripts, we have an agenda, which is to make the sale. People sense this immediately and put up their guard. Between our hidden agenda and their reaction, there’s no chance to build trust through communication.

5. Set a New Goal for your Cold Calls

Focus on simply opening the conversation rather than trying to control it, so that potential clients feel comfortable telling you the truth about their situation. We’ve been taught for too long that we have to control the process. We never stop to think that scripts make it impossible for us to be flexible in how we communicate.

Surrendering your use of a script probably seems scary. Nevertheless, when you are able do this, you can begin to engage total strangers on the phone in ways that feel as comfortable as calling a friend. Yes, it’s possible, and don’t let anyone tell you that it’s not.

Keep street dirt outside your business with entrance mats

Keep Street Dirt Outside Your Business With Entrance Mats

Small business owners might be surprised at how much dirt customers and employees can track into their premises on a daily basis. A great way to protect floors from damage, reduce effort spent on cleaning, and increase safety is to install commercial grade entrance mats.

Several pounds of dirt can be dragged into a business each day, depending on the amount of foot traffic the location attracts and the number of people the business employs. This amount of soil can cause considerable damage and staining to carpets, and may even create scratches and tiny indentations on hard flooring. Even small imperfections in a floor’s finish reduce its shine and cause it to appear worn. Deep cleaning and even floor replacement may be necessary much more frequently if most of that dirt can’t be stopped at the door.

Also, during rain or snow, a great deal of moisture can be tracked into a business along with the dirt. This has potential for damaging floors further, but more importantly, it is a serious safety hazard. Someone could slip and fall on the wet flooring, which is a liability that no business can afford to overlook.

Wet, dirty floors are unattractive, and they give a poor first impression to customers as they enter a commercial location. Potential customers might see dirty, unsafe floors as a reason to go somewhere else for what they need. If a business establishment is unable to maintain something simple like basic cleanliness and safety standards, people may well wonder what other, less visible issues could cause problems for them.

The installation of commercial grade mats can be an attractive and highly effective way of solving these problems. A typical matting system consists of carpet mats and a scraper placed at every exit and entry point of a building. Even less-used entrances have the potential of creating a safety hazard and allowing a lot of dirt to enter a building, so it’s important to make sure each outside door has its own mat.

A high-quality mat will be able to collect nearly all dirt and debris that is tracked onto it, as well as absorbing moisture. Not only will it maintain cleanliness, it will also promote a long-lasting floor with an immaculate appearance, free of ground-in dirt. Furthermore, it will go a long way towards preventing slip-and-fall accidents, an all-too-common occurrence that can result in a costly lawsuit.

Entrance mats need not be merely functional; they can also enhance the beauty of your building. Many different sizes, styles and colors are available, and designs can be customized to feature a business logo. Choosing a color that will not show dirt easily while still coordinating with the building is usually recommended.

Matting is one simple way business owners can protect their investment in their premises; similar to the way an engine filter traps harmful contaminates, a high-quality mat will keep dirt and moisture away from building interiors. The proper matting system is important for any business because it helps prevent safety-related lawsuits, can help make cleaning less costly, and helps flooring last longer.