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It’s Time to See Light in the Right Light

New Delhi, February 22, 2008: Jaquar, the name with a brand extends its market presence and product offerings across Decorative Lightings – from entry-level to premium lights. And now Jaquar wants to change the way you look at lights with its Concept Lighting.

In the 4-days exhibition starting today at Pragati Maidan, New Delhi, Jaquar is all set to introduce their new brands of world lighting. All in a plan to make wonders in lighting technology, Jaquar Lighting Division has associated with three world-leading lighting brands namely: Strass, Crystals from Swarovski (Austria), Artemide (Italy), and Holtkotter (Germany). In the exhibition, Jaquar is presenting with its ultra-modern designs and amazing aesthetic virtues. Mr. Rajesh Mehra, Director – Marketing, Jaquar & Co. Ltd. has asserted that the company will pay equal attention to this lighting division as was in bath fitting. He said, “As we have been a leader in bath fitting accessories so we will also be a leader in lighting industry.”

According to Mr. Alessandro Paolini, Director, Artemide, the world renowned Light can be gentle, dreamlike, bare, living, misty, clear, spring-like, straight, sensual, calm, limited or soft. Artemide group is one of the world leaders in the sector of high end residential and professional illumination. The group has a structure of different production plants that guarantees the highest quality level.

While, STRASS® has a range of lighting which can scintillate beyond doubt. The brand has a unique outcome of superb design, sturdy frames, perfect pinnings and absolutely the finest crystals. These world-renowned

crystals from Swarovski are a captivating expression of ethereal beauty. Only STRASS® crystals come in as many as eight brilliant colours and in a wide range of sizes and shapes. Perfect in their clarity and radiance, STRASS® crystals catch even the finest ray of light, bringing the magic of brilliant colours into each room.

Apart from these two brands with which Jaquar has partnered, Holtkotter is a renowned and internationally acclaimed lighting products company that has been manufacturing chandeliers and lamps in Germany for more than 45 years. The brand designs its own fixtures and manufacturing from the raw metal to the finished product, resulting in chandeliers and lamps of lasting quality.

How to Make Cold Calling Enjoyable and Profitable!

Five perspectives that will (honestly!) create enjoyment in cold calling. Most of us dread our days of making cold calls. We take a deep breath, pump ourselves up, and prepare to talk with a perfect stranger. Is there any wonder a gray cloud sometimes hangs over our desk?

It really doesn’t have to be this way. Cold calling can be an interesting, intriguing, fulfilling adventure.

Here are five perspectives that will give you an entirely new outlook on cold calling. When you apply these new perspectives, cold calling can actually be enjoyable. It can become personally fulfilling as well as financially rewarding.

1. Focus on Helping the Other Person

It’s against our nature as human beings to create an uncomfortable situation with another person. That’s the core reason many of us get that knot in our stomach when we start dialing a cold call.

When we’re only focused on making the sale, this is not a natural meeting place for both people. We want the sale, but the other person usually wants us to go away! Being intrusive is not the finest of character traits, and on some level we know it.

So how can we feel good about cold calling? We change our mindset from getting the sale into being helpful. We look at cold calling as an opportunity to assist.

How can we possibly feel uncomfortable doing that? Helping people is one of the best character traits we possess.

When cold calling is aligned with our very best way of being, it becomes an adventure. We truly want to help people. We feel very good about this, and it shows in our voice. People hear it. And their response will surprise you.

2. Be Honest and Truthful

You’re in a very good place when you choose to be truthful in your cold calling. If you’re not trying to fool anyone, you naturally feel better about making the call. You know that you’re trustworthy. And people respond to you in a positive way.

When you approach a potential client with integrity and common sense, you’re more personable and less tense. Being fully honest is one of your better attributes. And it gives you an opportunity to enjoy the interaction rather than being artificial or manipulative.

People do seem to have a sixth sense about integrity. When they feel you can be trusted, you can truly shine as a person as well as a potential supplier.

3. Be Yourself

Engage people in natural conversation. The more natural you are, the more comfortable you will feel. This makes the other person feel more comfortable as well.

Avoid playing a role, especially reading from a script. Most people can tell when you’re using a script. There’s nothing personal about it, and they pick up on that.

Being artificial puts you in the «typical salesperson» category, which is exactly the role most of us detest. It doesn’t feel authentic. And unless you’re a born actor, it makes you feel skittish about cold calling.

Give yourself the freedom to go with the flow of the call. Give the interaction «space».» Let it be the kind of conversation you would have with a friend.

Practice this and it can turn your cold calls into pleasant conversations. And you may actually look forward to meeting that new person the next time you pick up the phone!

4. Get into the Other Person’s World

Shift your mindset away from what you have to offer and focus instead on what their problem is.

So many of us have been trained think about our services and products, that we don’t think about the client’s point of view. We aren’t really interested in their issues and how we can help solve them.

Be interested in their world and their challenges. You’ll find this intriguing! Most of us have a natural flair for problem solving. We enjoy «fixing things.» So find out what’s going on with the person you’re talking to.

Make sure the solution you have really does «fix it.» Eliminate any secret motives you have and really take notice of their problems. Show them you’re interested ing them and their situation.

Move outside your own sales agenda to focus on the needs of others. This makes you a better human being and helps you leap past the fear of cold calling.

5. Let Go of Expectations

Never assume anything beforehand. Allow the conversation to be one of exploration and discovery. Stay focused on the dialogue instead of any private agenda.

Determine whether it makes sense to continue the conversation by truly listening. Never presume your prospect should buy what you have to offer, even when it seems they’re a perfect fit.

You’re not trying to focus on your gain, but rather on really solving a problem for your prospect. Simply have a conversation to explore whether you can help them in some way. It takes the pressure of you and the prospect. You’ll be more relaxed and they’ll be more honest about where they stand.

Believe me, once you start applying these perspectives it will transform your day-to-day worklife. Instead of dreading cold calling, you’ll anticipate the adventure of creating a situation where everybody wins.

How to Throw Out your Cold Calling Scripts — Five Ways to be yourself Again in Cold Calling!

Recently you may have received a cold call from someone using an old-style linear sales script. You probably recognized it as a cold call because the person sounded a bit robotic and kept talking without allowing the conversation to «breathe.»

If you’ve been selling for a while, chances are you’ve been asked to use sales scripts yourself. Consequently, you’ve probably used them because they were the only way you knew to start a cold calling conversation.

Here are some questions you need to ask yourself:

• How do you really feel when you use a script?

• How do your potential clients feel when they know you’re using a script? (And they do know.)

• How many sales are you losing because you’re using a script?

When people call me and ask how they can throw out their scripts and cold call the natural way, the first thing I do is ask them whether they’re willing to role-play with me using their script.

After a few moments of listening, I gently stop them and tell them they’re sounding like a totally different person from the one who called me and talked with me so naturally about their sales issues. You know what they always say. «Ari, you are so right. When I use a script, I feel as if I can’t be myself. I feel like a robot or an actor, and it’s awkward and uncomfortable. Is there any way I can be myself again?»

Here are five ways to throw out your linear selling script and be yourself again:

1. Admit that Scripts Make You Sound «Scripted»

When you begin your sales script, potential clients detect the very subtle change from your natural voice to your unnatural scripted voice within seconds.

«Fine,» you might say, «I’ll just work on making myself sound natural.» However, that in itself creates a conflict. You can’t «work at» being natural. Really, you either are or aren’t.

2. Start your Cold Call as a Conversation, not a One-Way Pitch

If you’re used to scripts, you’re probably wondering, «How the heck will I know what to say without a script?»

You might want to ask yourself why you think you won’t know what to say, because the reason for that is important. It means you’re basing your cold call on what you have to offer, and not on what’s important to the prospect.

Pitching your solution as soon as you begin a cold call is one of the biggest problems with linear sales scripts. That’s because you trigger sales pressure by doing that. This causes potential clients to react with defensiveness or immediate rejection.

3. Create Openings Rather than Forcing a «Yes»

Selling scripts are designed to be linear and step-by-step so you can move cold calls in the direction you want them to go. From the traditional cold calling point of view, that direction is toward a «yes.» The belief is if you don’t get a «yes» at the beginning of the cold call, you’re not «selling.» However, that’s the biggest problem with scripts. They give you only one path to follow.

If you can start a conversation that triggers a «What do you mean?» response from your potential client, then you’ll find you can explain yourself in a natural way. It creates a two-way dialogue, which in turn lets you learn what you need to find out. You flow with the conversation without feeling you’re getting off-track.

4. Tape-Record yourself talking with someone you know. Then Record yourself Reading your Script.

Have you ever heard yourself calling a potential client and reading your script? The answer is probably not. Most people who use scripts think they sound natural because they’ve never actually heard themselves before. If you do this simple exercise, you’ll hear the same kinds of differences I hear when people role-play with me.

In our day-to-day relationships, we simply want to get to know and communicate with others. However, when we go into cold calling using scripts, we have an agenda, which is to make the sale. People sense this immediately and put up their guard. Between our hidden agenda and their reaction, there’s no chance to build trust through communication.

5. Set a New Goal for your Cold Calls

Focus on simply opening the conversation rather than trying to control it, so that potential clients feel comfortable telling you the truth about their situation. We’ve been taught for too long that we have to control the process. We never stop to think that scripts make it impossible for us to be flexible in how we communicate.

Surrendering your use of a script probably seems scary. Nevertheless, when you are able do this, you can begin to engage total strangers on the phone in ways that feel as comfortable as calling a friend. Yes, it’s possible, and don’t let anyone tell you that it’s not.

How to Decide on the Right Home Based Business to Make a Ton of Money Online!

There are a lot of ways to make money online as a home based business. Online marketing from home can be a very successful adventure. Then there are online home based businesses that are simply just not giving you the right tools needed to succeed! I encourage anyone out there to do there research when they choose an online home based business. There are a lot of companies that promise you the world and do not deliver! In anything you do in online, you cannot expect to be successful, if you do not treat it like a real business. If you work only an hour here and there, you will get part-time results period! The key is to set a mind frame that when you are going to work hard by setting up a schedule to attend by. If you only want to work for 10-12 hours a week at, that’s fine then stick to and do not let any outside distractions get in your way. So many individuals have the idea that it sells itself, well it does not! I believe the main reason individuals fail is because they did not do there research and compare it to other online home based businesses.

When you start your search for the right online home based business, you want to talk to individuals within the organization. For example, what I tell people that are thinking about starting up with a online business is to first «show me the money». Is that person really making it or faking it? I would want to see the money first hand because anyone can tell you they are making it. If it were myself not only would that be mandatory but I would want to see at least 2-3 different deposits from there part-time home based business.

Training and support is also a vital key to success. You should watch some training videos first. Now, if they do not have both audio and video training, I would simply walk away. There are a lot of people that do not have the time to read a training manual that is the size of a car tire. It seems to me if you read, listen, and visualize something, you will have a better chance of remembering the material. What I have found is that most individuals tend to pay more attention to video than other methods. Video is more interesting and will keep your attention a lot longer than other methods. I would also look and make sure they have a call center and other members to call for support. This is very important so you do not get overwhelmed and give up. Live presentations on the web are always a great tool for internet home based businesses so you can interact with other members that are going through the same challenges you face.

I think the methods that a company provides for an online home business, is the most vital key to success. Training, support, team atmosphere, & open line of communication is the key to wealth in creating your own online home based business.

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