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How to select the perfect team to create perfect motion graphics

How To Select The Perfect Team To Create Perfect Motion Graphics

Few video production companies can claim to have a wealth of in-house motion graphics talent right at their fingertips. The graphic designer should offer the latest in motion graphics technology. Their team of motion graphics artists should be experts in the most advanced graphics software, meaning you get the latest technology, with top creative designers, in the most efficient time possible. They should pride themselves on offering the most advanced motion graphics, no matter what the budget.

Special Effect Motion Graphics

The post-production team should able to create the most advanced graphics to fit any situation. If you can imagine it happening, it should happen. Therefore, you should hire an experienced motion graphic designers to create that WOW effect.

3D Motion Graphics

The designer should also know how to make affordable 3d animations. If you pay any attention to the weekend box office, you know that the hottest thing in Hollywood is 3D animated movies. And judging from the numbers, your customer base knows this too. But something they do not know — it does not take the budget of Shrek for you to incorporate this groundbreaking form of entertainment into your own commercial, website, logo, corporate video, or advertisement.

3D Commercial Production

Their staff should be experienced enough to create an immersing experience of animation to help showcase your product or business. They should be able to create a fully animated commercial product in a unique creative environment, to a fully animated backdrop that you or an actor can discuss the product in front of. They should lead the way in creating virtual worlds that are unlike anything ever seen in commercial video production.

Online Graphics Production

With the proliferation of broadband technology on the Internet, they should know to apply motion graphics to your web site or advertising. A new, cutting-edge look will provide a dynamic new feel to any website.

How to make cold calling enjoyable and profitable

How to Make Cold Calling Enjoyable and Profitable!

Five perspectives that will (honestly!) create enjoyment in cold calling. Most of us dread our days of making cold calls. We take a deep breath, pump ourselves up, and prepare to talk with a perfect stranger. Is there any wonder a gray cloud sometimes hangs over our desk?

It really doesn’t have to be this way. Cold calling can be an interesting, intriguing, fulfilling adventure.

Here are five perspectives that will give you an entirely new outlook on cold calling. When you apply these new perspectives, cold calling can actually be enjoyable. It can become personally fulfilling as well as financially rewarding.

1. Focus on Helping the Other Person

It’s against our nature as human beings to create an uncomfortable situation with another person. That’s the core reason many of us get that knot in our stomach when we start dialing a cold call.

When we’re only focused on making the sale, this is not a natural meeting place for both people. We want the sale, but the other person usually wants us to go away! Being intrusive is not the finest of character traits, and on some level we know it.

So how can we feel good about cold calling? We change our mindset from getting the sale into being helpful. We look at cold calling as an opportunity to assist.

How can we possibly feel uncomfortable doing that? Helping people is one of the best character traits we possess.

When cold calling is aligned with our very best way of being, it becomes an adventure. We truly want to help people. We feel very good about this, and it shows in our voice. People hear it. And their response will surprise you.

2. Be Honest and Truthful

You’re in a very good place when you choose to be truthful in your cold calling. If you’re not trying to fool anyone, you naturally feel better about making the call. You know that you’re trustworthy. And people respond to you in a positive way.

When you approach a potential client with integrity and common sense, you’re more personable and less tense. Being fully honest is one of your better attributes. And it gives you an opportunity to enjoy the interaction rather than being artificial or manipulative.

People do seem to have a sixth sense about integrity. When they feel you can be trusted, you can truly shine as a person as well as a potential supplier.

3. Be Yourself

Engage people in natural conversation. The more natural you are, the more comfortable you will feel. This makes the other person feel more comfortable as well.

Avoid playing a role, especially reading from a script. Most people can tell when you’re using a script. There’s nothing personal about it, and they pick up on that.

Being artificial puts you in the «typical salesperson» category, which is exactly the role most of us detest. It doesn’t feel authentic. And unless you’re a born actor, it makes you feel skittish about cold calling.

Give yourself the freedom to go with the flow of the call. Give the interaction «space».» Let it be the kind of conversation you would have with a friend.

Practice this and it can turn your cold calls into pleasant conversations. And you may actually look forward to meeting that new person the next time you pick up the phone!

4. Get into the Other Person’s World

Shift your mindset away from what you have to offer and focus instead on what their problem is.

So many of us have been trained think about our services and products, that we don’t think about the client’s point of view. We aren’t really interested in their issues and how we can help solve them.

Be interested in their world and their challenges. You’ll find this intriguing! Most of us have a natural flair for problem solving. We enjoy «fixing things.» So find out what’s going on with the person you’re talking to.

Make sure the solution you have really does «fix it.» Eliminate any secret motives you have and really take notice of their problems. Show them you’re interested ing them and their situation.

Move outside your own sales agenda to focus on the needs of others. This makes you a better human being and helps you leap past the fear of cold calling.

5. Let Go of Expectations

Never assume anything beforehand. Allow the conversation to be one of exploration and discovery. Stay focused on the dialogue instead of any private agenda.

Determine whether it makes sense to continue the conversation by truly listening. Never presume your prospect should buy what you have to offer, even when it seems they’re a perfect fit.

You’re not trying to focus on your gain, but rather on really solving a problem for your prospect. Simply have a conversation to explore whether you can help them in some way. It takes the pressure of you and the prospect. You’ll be more relaxed and they’ll be more honest about where they stand.

Believe me, once you start applying these perspectives it will transform your day-to-day worklife. Instead of dreading cold calling, you’ll anticipate the adventure of creating a situation where everybody wins.

How to throw out your cold calling scripts — five ways to be yourself again in cold calling

How to Throw Out your Cold Calling Scripts — Five Ways to be yourself Again in Cold Calling!

Recently you may have received a cold call from someone using an old-style linear sales script. You probably recognized it as a cold call because the person sounded a bit robotic and kept talking without allowing the conversation to «breathe.»

If you’ve been selling for a while, chances are you’ve been asked to use sales scripts yourself. Consequently, you’ve probably used them because they were the only way you knew to start a cold calling conversation.

Here are some questions you need to ask yourself:

• How do you really feel when you use a script?

• How do your potential clients feel when they know you’re using a script? (And they do know.)

• How many sales are you losing because you’re using a script?

When people call me and ask how they can throw out their scripts and cold call the natural way, the first thing I do is ask them whether they’re willing to role-play with me using their script.

After a few moments of listening, I gently stop them and tell them they’re sounding like a totally different person from the one who called me and talked with me so naturally about their sales issues. You know what they always say. «Ari, you are so right. When I use a script, I feel as if I can’t be myself. I feel like a robot or an actor, and it’s awkward and uncomfortable. Is there any way I can be myself again?»

Here are five ways to throw out your linear selling script and be yourself again:

1. Admit that Scripts Make You Sound «Scripted»

When you begin your sales script, potential clients detect the very subtle change from your natural voice to your unnatural scripted voice within seconds.

«Fine,» you might say, «I’ll just work on making myself sound natural.» However, that in itself creates a conflict. You can’t «work at» being natural. Really, you either are or aren’t.

2. Start your Cold Call as a Conversation, not a One-Way Pitch

If you’re used to scripts, you’re probably wondering, «How the heck will I know what to say without a script?»

You might want to ask yourself why you think you won’t know what to say, because the reason for that is important. It means you’re basing your cold call on what you have to offer, and not on what’s important to the prospect.

Pitching your solution as soon as you begin a cold call is one of the biggest problems with linear sales scripts. That’s because you trigger sales pressure by doing that. This causes potential clients to react with defensiveness or immediate rejection.

3. Create Openings Rather than Forcing a «Yes»

Selling scripts are designed to be linear and step-by-step so you can move cold calls in the direction you want them to go. From the traditional cold calling point of view, that direction is toward a «yes.» The belief is if you don’t get a «yes» at the beginning of the cold call, you’re not «selling.» However, that’s the biggest problem with scripts. They give you only one path to follow.

If you can start a conversation that triggers a «What do you mean?» response from your potential client, then you’ll find you can explain yourself in a natural way. It creates a two-way dialogue, which in turn lets you learn what you need to find out. You flow with the conversation without feeling you’re getting off-track.

4. Tape-Record yourself talking with someone you know. Then Record yourself Reading your Script.

Have you ever heard yourself calling a potential client and reading your script? The answer is probably not. Most people who use scripts think they sound natural because they’ve never actually heard themselves before. If you do this simple exercise, you’ll hear the same kinds of differences I hear when people role-play with me.

In our day-to-day relationships, we simply want to get to know and communicate with others. However, when we go into cold calling using scripts, we have an agenda, which is to make the sale. People sense this immediately and put up their guard. Between our hidden agenda and their reaction, there’s no chance to build trust through communication.

5. Set a New Goal for your Cold Calls

Focus on simply opening the conversation rather than trying to control it, so that potential clients feel comfortable telling you the truth about their situation. We’ve been taught for too long that we have to control the process. We never stop to think that scripts make it impossible for us to be flexible in how we communicate.

Surrendering your use of a script probably seems scary. Nevertheless, when you are able do this, you can begin to engage total strangers on the phone in ways that feel as comfortable as calling a friend. Yes, it’s possible, and don’t let anyone tell you that it’s not.