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How to Get More Responses from Your Brochures

Brochures can help you market your business effectively – as long as they are properly designed.  When printing brochures, you will have numerous decisions to make – do you want to choose black and white or four colors, what size will the brochure be, how many panels will it have, and what type of fold will you use?

Beyond these questions, you have even more important considerations; specifically what information will you include in your brochure?

The main goal of brochures is to make the reader want to contact you.  They can include information about your prices, advertise a new product, or give information about a service that you provide.  However, if you are looking to get a response from your brochure, then there are several strategies that can encourage the customer to contact you.  

Have a referral form

Not only are brochures a great way for you to advertise your business, but they can also be used as a way to encourage your current customers to advertise your business for you.  Including a referral form can help you gain information about potential future customers.  To encourage customers to give referrals, offer them a special discount or freebie for referring their friends and family members.  The more referrals you can generate, the more business you can generate for yourself.

Give out special event passes

If you are planning a special event, then you want to make sure that you have people that will attend.  If you attach an event pass to your brochure, then you can help generate some extra interest in your event.  Therefore, if you are planning on advertising your business at a local trade show or community event, offering free passes may help to generate a more positive response.

Include special sales and pricing information

While people may come to you for a specific product or service, you may still be able to generate interest about other products and services that you offer.  A sales sheet or other pricing information will give customers a quick look at the types of products and services that you offer and what you charge for them.  This may encourage them to come back for another service that they didn’t know you offered previously or to buy a special package with their order.

Use your brochure as a portfolio

If you are in the business of providing a specialized product or service for a customer, then your brochure can become a mini-portfolio.  For example, if you are a photographer, you can include some of your best photos to illustrate your style.  If you are a graphic designer, you can include samples of previous work.  People will be more likely to hire you if they feel like they know you and if they like your work.

Incorporating some of these tips will allow you to stretch your advertising dollars even further by using your brochures double duty.  By making your brochures as colorful and eye-catching as possible, you can encourage customers to utilize the additional services that you offer.