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How to Raise Your Income Level

How often do you sit around and wonder how to make more money and get more people to buy more from your company? It’s one of the most basic problems every company faces.

The answer is astonishingly simple. Too simple maybe. But I’ve seen it work over and over again with our customers in every line of business you can imagine.

You have to promote. Your income is determined by how much marketing you do.  There are many effective marketing methods and you shouldn’t do just one.  Even those whose products are strictly sold on-line, you still need to utilize those other methods of promotion.  Your income is definitely 100% affected by how much promotion you do.

So raising your income is simply a matter of keeping in touch with your existing customer base, reminding them you are there, offering them goods or services they might be interested in, in such a way that they
want to buy more and more often from you. And increasing the size of your customer base by finding and contacting potential customers and persuading them to buy your products or services and then adding them to your customer base and keeping in touch with them in the same way.

If you have a good service or product and you make sure you service your customers well, you cannot fail to raise your income.

How rapidly you raise your income depends on how rapidly you do these actions, how much you promote.  Handling the quantity or volume of promotion is definitely the most obvious thing you can do on an immediate basis.  Believe it or not, if you send out crappy, crappy promotion, your income will go up.  You may not be happy with the Return on your Investment (ROI) for that marketing effort, but definitely it will raise your income.  Once quantity is handled and you are sending out loads of promotion, you want to tweak it and raise the quality of your promotion.  And here are some things you can do.

Use Offers to Improve Your Response.

One of the barriers to buying which you work hard to overcome is «no hurry.» Why buy it now when I can think about it for a few weeks, shop around a little and get back to you, maybe?  Familiar with that «I’m
interested. I’ll get back to you.» Or the card you have designed and mailed out gets put in a drawer somewhere for possible follow up, maybe next year some time.

One way to deal with this is to reward those who buy now and penalize those who don’t. How? With some special offer and one that is attractive and one which has a time element attached to it. «Order your new
lawnmower now and we’ll give you a free edger. Offer good until the end of May.» (Or whatever, you get the idea). Obviously the offer must be financially feasible for you so you’ll have to do some number crunching before you make the offer.

You can tie these special offers in to some particular event or season (like jewelry for Valentine’s Day or flowers or chocolates or just about anything for Christmas) but you don’t have to.

Special Offers help you maximize on your direct mail marketing and keep your customers ordering from you when you want them to.  It’s just one more way to be in control of your promotion.

You can control how much and how fast your company grows.

How To Get Repeat Sales On Ebay

Most people can make one sale on ebay, but very few people know how to make consistent, repeat sales—and even less know how to make those sales using mechanisms other than ebay.

The most important part of making these «repeat sales» is building a base of interested customers. This process starts with selling on ebay, but most people who sell on ebay don’t know how to do it.

Once you complete a sale on ebay, you should always contact your customer to thank her for purchasing from you and to give her any follow up details she will need to complete the transaction. In addition to this, you should also ask your customer whether or not she is interested in receiving emails from you when your business is offering special deals, item lotteries, or product coupons.

This is where «building a base of interested customers» comes in. If you effectively pitch your email list idea to a customer (who has already purchased from you and therefore has a high probability of being interested), you have a decent chance of getting a positive response. If your customer says yes, add her to a database on excel, along with her name, email address, and what she purchased from you.

You will also want to save the email as a record of her response. As unsolicited bulk email is against the law, it is always crucial that you have evidence to prove that everyone you are mailing with offers has specifically asked to be added to your list.

You should continue to do this—make sales and record names and information.

Periodically, you should make special offers on your ebay store inventory. For instance, you could offer 20% off on certain items for one week. Or you could offer 25% off on all lightbulb sales in the future, provided they purchase a lamp within the next two weeks. Or perhaps you could excite your list by raffling of an expensive item from your ebay business, like a plasma TV.

Whatever offer you use to lure them in, just keep your goal in mind—and that is to drive repeat sales by directing them to your ebay inventory on a regular basis.

As I mentioned previously, unsolicited bulk email is against the law. So, along with each notification you send them, you should include a written explanation of how they can «opt out» of your mailing list.

One trick you can use to make this method particularly effective is selling low and then reselling high. This simply means that you sell inventory on ebay for low prices, so customers have a low resistance to purchasing it. If they see something interesting for a dollar, they might just grab it because it is inexpensive. You complete that dollar sale—and then use it to get an interested buyer who could potentially purchase something far more substantial in the future.

In addition to using different tricks to maximize your profits with this technique, there are also more effective methods you can use to collect large amounts of personal information and to conduct email correspondence campaigns. Autoresponders, websites, and name capture pages are a few of these tools. Once you become proficient in the simple tactics I explained above, you should spend some time researching the tools I just mentioned.