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Learn How to Get Free Ads and Publicity

Advertising and publicity is a very important factor in getting information out about your product or services — those who supply products and services are very well aware of this. In order for your business to stand out, you need a strong advertising campaign and all the publicity you can manage to acquire. Even if cost-cutting is part of your business scheme, do not skimp on publicity and advertising as they are important to your venture succeeding. Discover some innovative methods to obtain complimentary publicity and advertising for your business below.

Step 1:

Issue a release to the press. Writing a press release about your business will get some PR for your new business or venture. Getting free advertising is a snap if you write and publish an article about your company in the local newspaper or an appropriate trade magazine. Including the words «For Immediate Release» at the top of your article will get you the publicity quickly. Give them details on your business: what you do, who you are, and why you’re great to work with. Then it is easy to fax or email your press release to your chosen media outlet. They will be thankful for the pro bono work you have done for them. If you write for free, you will profit from the intensified interest in your business.

Please include your contact information, including an address and website.

Step 2:

Decorate your vehicle with your company logo. Free publicity and advertising can then be gained by driving wherever you wish. People ask more than $400 / month to put advertisement on their personal vehicles, regardless of the size of the logo. You can generate a ton of publicity by covering your car with advertising for your business, and you are likely the best representative of the business when answering people’s queries.

Step 3:

Use articles to advertise. Business websites receive a great deal of traffic from individuals who were nonchalantly reading articles that pointed them to a company website. This advertising tool helps you get more traffic and, as a result, more profit. You should provide information about your company, your products, and your experiences to a wide variety of websites and databases online. Be sure to include other keywords in your article so that people can use these words when they are looking and you can get as much traffic as you possibly can. In technical terms, this is known as SEO, or Search Engine Optimization. As long as you are able to devote a couple of minutes to writing about your company, you can use your writing ability to publicize your company for free. It’s a no-lose situation. (Also, it is an established fact that people look at articles more than they look at ads, so you can see the reason this is a very effective method of publicizing your company.)

Step 4:

Reach out to local media. Media such as television and radio are accessed by quite a large population. Share your experience with any reporter you find, from rookies to media veterans. You will be more likely to approached by people who see or hear you through these media as they will regard you as the expert in your field. Make use of this complimentary advertising by making a solid attempt to get your name and face out to the media.

Promotion and advertising can be done without spending a lot of money. A lot more business owners are using these and other creative methods to promote their businesses.

Kroger: Corporate Analysis —-Aarkstore Enterprise

This company profile is a premium company information product offering an unmatched depth and breadth of content. It analyzes the strategic positioning of the company – how the company has evolved and how it has been performing over the years.
Sectional Highlights
— Structure of the organization, partnerships, mergers & acquisitions and recent developments have been examined
— Business segments of the company have been explored alongwith analysis of key products and services
— SWOT Analysis highlights the weaknesses of the company and the threats to which it is exposed; the strengths of the company and the way the company has positioned itself to take advantage of the opportunities
— Business and marketing strategies boosting earnings, brand value and competitive edge have been discussed
— Key financial indicators have been analyzed
— Competitive positioning of the company has been evaluated in terms of sales, profitability and stock performance, as compared to its competitors
Key Benefits
— Provides input for strategic business planning
— Targets business opportunities & risks
— Exploits competitive intelligence
Target Audience
— Investment Managers
— Venture Capitalists
— Management Consultants
— Research Companies
— Other Industry Professionals

Aarkstore Enterprise specialize in providing online market business information on market research reports, books, magazines, conference booking at competitive prices, and strive to provide excellent and innovative service to our customers. We are built on the premise that reading is valuable, capable of stirring emotions and firing the imagination. Whether you’re looking for new product trends or competitive analysis of a new or existing market, Aarkstore Enterprise has the best resource offerings and the expertise to make sure you get the right product every time.

For more information please contact :
http://www.aarkstore.com/reports/Kroger-Corporate-Analysis-3021.html

http://blogs.aarkstore.com/
From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
URL: www.aarkstore.com

How to Skyrocket Your Sales This Year

Completely grasp the power of the Best Buyer Concept and you will double your sales within the next twelve months. The concept is easy to understand, yet powerful: There’s always a smaller  number of ideal buyers, compared to all the possible buyers, so ideal buyers are cheaper to market to and yet bring greater rewards.

A magazine used this strategy to double sales in 15 months flat. Here’s what they did:

They took a database of 2200 advertisers and sent promo-pieces to them each month. After learning this
strategy, they did an analysis and found that 167 of those 2200 advertisers bought 95% of the advertising in their competitor’s magazine.

This concept is called «The Dream 100 Sell,» a concept where you go after your «Dream» prospects with a vengeance. This magazine sent the 167 (best buyers) a letter every two weeks and called them four times per month.

Since these were the biggest buyers, the first four months of  intensive marketing and selling brought no actual reward. In the fifth month, only ONE of these Dream clients bought advertising in the magazine.

In the sixth month, 28 of the 167 largest advertisers in the country came into the magazine all at once.
And since these are the biggest advertisers, they don’t take quarter pages and fractional ads, they take full pages and full color spreads. These 28 advertisers alone, were enough to double the sales over the previous year. The magazine went from number 15 in the industry to number one in just over a year.

Lesson learned: Market to your best buyers

Now you’re probably thinking to yourself, who are my best buyers?  If you sell to the business-to-consumer market, chances are, your best buyers live in the best neighborhoods.If you are a dentist, accountant, chiropractor, R.E. Broker, financial advisor, restaurant, or even a MLM professional you should consistently go after the folks who live in the best neighborhoods.

They are the wealthiest buyers who have the money and the greatest sphere of influence. If you send them an offer every single month without fail, within a year, you’ll have a great reputation among the very wealthy.

If you sell to the business-to-business market, it’s usually fairly clear that your best buyers are the biggest companies. So what are you doing, every other week, no matter what, to let these companies know who you are?

There’s no one you can’t get to as long as you constantly market to them, especially after they say they’re not interested. People will not only begin to respect your perseverance, they will actually begin to feel obligated.

This doesn’t happen right away, but even the most hard-bitten and cynical executive or prospect begins to respect you when you refuse to give up. The publication I mentioned earlier went on to double sales two more years in a row. They  consistently marketed to the best buyers and much more aggressively than they did to the rest of the buyers.

A company selling to manufacturer’s used this strategy to target the 100 biggest manufacturers in the country. For the first three months no one responded to any of the calling or phoning.

But after three months executives started saying: «I just have to meet you. I’ve never had anyone continue to call me so many times after I said no.» Within 6 months they had gotten in to
see 54% of those they targeted.
The secret is to NEVER give up.

Just keep going after those companies again and again. Or if you sell to consumers, commit to sending a promotional piece every single month to those wealthy neighborhoods. Eventually, all the wealthy people in your area will know exactly who you are.

Now the question is: Who are your DREAM prospects and how committed are you to getting them as clients?