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How To Pull Off a Successful PR Event

As public relations (PR) covers all the relationships an organisation has with its various stakeholders (‘publics’), PR events can take many forms — from product launches and exhibitions to team-building events, training courses, sales presentations and annual general meetings.

As with all planning, the devil is in the detail and PR professionals must have an eye for every aspect of activity ¬’ as well as the bigger picture — if they are to pull off a really successful event. As with most things in the marketing sphere, presentation is key and first impressions really count.

The big 6 questions Planning a PR event — particularly one with a large audience — may seem daunting but, in reality, it’s not rocket science. Anyone can do it and the first step is to break the project down into manageable parts. To do this, I recommend looking at the 6 big questions ¬of why, who, what, where, when and how. If you can write a couple of lines in answer to these key questions on one side of A4 paper, you’re more than halfway towards a successful PR event. Let’s look at them in turn.

Why? Now, this is really the crux of the matter. Why do you need to talk to one of your ‘publics’? What is the real objective for your organisation in staging this PR event? Is your objective important enough to justify the costs involved? Of course, this question will be closely linked to…

Who? Which particular people are you wanting to address, either internally, externally or both? What is the audience’s view of your organisation and what issues are of interest to them? You need to identify the people who matter to your aims and ensure that you don’t waste valuable resources by targeting the wrong people. Each event will have limited spaces, so you want those attending to be the people who really matter in terms of achieving your objectives. Once you know your audience, find out which media they use and trust, as this will be useful in planning your promotion of the event.

What? What kind of event will work? This depends mostly on the profile of your audience. Are they mostly men or women? How busy are they and how far are they willing to travel? Would a sporting theme or other hospitality angle be a good hook for them to attend? Of course, the size of your budget will be an important factor in deciding what kind of event you put on. There may be revenue opportunities such as sponsorship, but there will certainly be considerable expenses such as printing, advertising, insurance, speakers, security, food, drink and accommodation.

Where? The kind of venue will be largely determined by the answers to your ‘What?’ question, but the exact location of the venue can vary enormously. Yes, the sales conference needs to be in a large and swanky hotel, but should that be in Birmingham or is the message important enough to warrant a trip to Barcelona?

When? The best time to hold your event is an obvious, but often neglected, consideration. Of course, you should pick a season that suits the kind of event you’re holding ¬’ only die-hard golfers will take to the greens in November — but you must also think about other demands on your audience. Ensure your event doesn’t clash with any industry exhibitions or awards ceremonies, for example.

How? Now we’re getting to the nitty-gritty of planning your event. This question covers all the logistics on the day. It’s a good idea to form a planning team, as colleagues can help you to brainstorm the minutiae of the event. For your guests to come away with a positive impression of your organisation, you need to ensure that they have a hassle-free time. That means that you need to plan every aspect of the event, from parking and refreshments to toilet facilities and hotel rooms. And if you can be creative in the extra touches — for example, giving the delegates the day’s presentations on custom-printed USB sticks to avoid the need to take notes ¬’ you’ll make a lasting impression.

When implementing your plan, never underestimate the importance of good communication with your team. This team may, for each event, include people outside of your organisation — for example, the hospitality staff at your venue. Make sure that everyone understands what is happening when and where, not forgetting why! If you’re inviting VIPs, for example, ensure that everyone knows who they are and just how they should be treated.

If you want to hone your planning skills over time, you must have a full, post-event debrief with your team to understand what worked and what didn’t. This should cover both the objectives and the logistics. In terms of your event’s aims, try to get feedback from delegates on how useful the event was to them and how it changed their perceptions. When it comes to the logistics, every venue and event will throw up its own problems, of course, but, over time, knowing what didn’t work will give you the experience to avoid the common pitfalls and make your next event even better.

Learn How to Get Free Ads and Publicity

Advertising and publicity is a very important factor in getting information out about your product or services — those who supply products and services are very well aware of this. In order for your business to stand out, you need a strong advertising campaign and all the publicity you can manage to acquire. Even if cost-cutting is part of your business scheme, do not skimp on publicity and advertising as they are important to your venture succeeding. Discover some innovative methods to obtain complimentary publicity and advertising for your business below.

Step 1:

Issue a release to the press. Writing a press release about your business will get some PR for your new business or venture. Getting free advertising is a snap if you write and publish an article about your company in the local newspaper or an appropriate trade magazine. Including the words «For Immediate Release» at the top of your article will get you the publicity quickly. Give them details on your business: what you do, who you are, and why you’re great to work with. Then it is easy to fax or email your press release to your chosen media outlet. They will be thankful for the pro bono work you have done for them. If you write for free, you will profit from the intensified interest in your business.

Please include your contact information, including an address and website.

Step 2:

Decorate your vehicle with your company logo. Free publicity and advertising can then be gained by driving wherever you wish. People ask more than $400 / month to put advertisement on their personal vehicles, regardless of the size of the logo. You can generate a ton of publicity by covering your car with advertising for your business, and you are likely the best representative of the business when answering people’s queries.

Step 3:

Use articles to advertise. Business websites receive a great deal of traffic from individuals who were nonchalantly reading articles that pointed them to a company website. This advertising tool helps you get more traffic and, as a result, more profit. You should provide information about your company, your products, and your experiences to a wide variety of websites and databases online. Be sure to include other keywords in your article so that people can use these words when they are looking and you can get as much traffic as you possibly can. In technical terms, this is known as SEO, or Search Engine Optimization. As long as you are able to devote a couple of minutes to writing about your company, you can use your writing ability to publicize your company for free. It’s a no-lose situation. (Also, it is an established fact that people look at articles more than they look at ads, so you can see the reason this is a very effective method of publicizing your company.)

Step 4:

Reach out to local media. Media such as television and radio are accessed by quite a large population. Share your experience with any reporter you find, from rookies to media veterans. You will be more likely to approached by people who see or hear you through these media as they will regard you as the expert in your field. Make use of this complimentary advertising by making a solid attempt to get your name and face out to the media.

Promotion and advertising can be done without spending a lot of money. A lot more business owners are using these and other creative methods to promote their businesses.

Is the best solution is to have inbound links for important sites

Is the Page Rank Based on Inbound Links Accurate?
Some businessmen are thinking that inbound links mean little to nothing. What is important for them is earnings, page views, and revenue. Everything else is not very important for them. How do you earn more from an online advertising campaign?

Does getting inbound links from a poor page do any good? Is it worth spending time to get it? The search engine optimizers’ answer is yes. The anchor text is really valuable and low page rank doesn’t mean that the source page is poor; the page does not follow an appropriate SEO campaign. A low PR can rank well and a link from it would be valuable too.

But the best solution is to have inbound links for important sites, which places you high on Google’s results list. Maybe it’s wise to think further than page rank. The potential traffic of famous brands, for example, is very important too.

Some well known firms have a very low PR, but the traffic they are generating is worth getting it. There are sites that may even have a PR of 0, but the site content is related to your sites. Go ahead and link to these kinds of sites because relevancy is also very important.

The general idea is that every link is getting a better page rank; Google really loves links strategy. There is no single inbound link that can hurt a site; there are some links banned by Google.

They can make outbound links to you, but search engines understand that a website designer or webmaster can’t control every time this happens. The punishment isn’t applied every time when irregular links appear.

It is wise to verify as often as possible the outbound links source and eliminate the dangerous ones. If linking a bad site becomes a usual activity, search engines will penalize this fact.

Months, maybe even years of hard work from web designers, programmers, webmasters and search engine optimizers will be vanished. Any attempt to reach a high page rank will remain without a result.

There are some addresses where the punished webmasters can ask for forgiveness and have the right place in the results page again. It does not work every time. In principle, there is no penalty given to a site that links to a relevant page; but using the reciprocal links farm will get a website severely punished not only by Google, but also by the other popular search engines.

Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
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