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Interview Transcription

Recorded taped interviews and transcriptions are two sides of the same coin, many believe that a transcription is a back office task, but in actual it is an effective document of authenticity, in which every spoken word of the interview is documented in precise detail.

There are two forms of transcriptions of an Interview, one which is realistic where the pauses or repetitions are included and the other where it is not, meaning the irrelevant things are edited and corrections in grammar are effectively done.

Interviews may be between a celebrity and a moderator, a policeman and a criminal, an employer and an employee, a marketing team conducting surveys over the telephone; basically it is an interaction between two or more people.

And many people would be wondering, why would anyone require a transcript of an interview, since the audio of which is already available, consider this and review the importance of a transcript. There was a police officer who was in the process of filing criminal charges against a criminal, and based on the testimony of two key witnesses, the interrogation reached a stage where the criminal had no choice but to accept to the crime he had committed, and this confession of the accused was recorded, and to give authenticity to the confession, if a transcript or a text confession signed by the criminal was not made available to the court, the entire effort of the police officer in getting the conviction in the court will not materialize.

The other instance that also will need to be mentioned here, is of a student in the process of presenting research material on Oral History, the audio interviews based on his research was of 16 hours in length, and after editing the portions not relevant to the research a transcriber could format the transcript to seven pages only, and thanks to the transcriptions, it made reading them more interesting rather than listening to them for 16 hours.

The conclusion one can draw from these two instances is never make compromises on getting transcripts of the audio recordings, you never know how important they will matter at some stage.

A spoken word is not a sparrow. Once it flies out, you can’t catch it.

How to Sell Fitness (a Guide for Personal Trainers)

If you’ve been a personal trainer for any length of time then you know that you need to know how to sell fitness if you really want to be successful as a personal trainer. In this report I’m going to uncover the truth about objections, what they really mean, and why some fitness professionals get them all the time.

I’ll get right to the point: 99 times out of 100 an objection is really an issue of value — or lack thereof.

The three most common objections you probably get are:

I need to think about it. I can’t afford it. I need to talk to my spouse.

In every single one of these instances your prospect is telling you that they don’t see value in what you are offering them.

This doesn’t mean that you’re not a great trainer. In fact, you may be the best fitness expert in the world, but you failed to show them value of your services as it pertain to them.

No matter what, you still need to know how to sell fitness.

See, unless you can translate your services into their wants (In other words: help them clearly understand it on their terms) they’ll never buy. Instead they’ll give you one objection after another.

When a prospect says that they need to «think about it» or » can’t afford it» what they are really saying is: «You haven’t shown me a good enough reason to exchange my money for your services. » They simply don’t see the value as it would relate to them.

There’s a big difference between a person’s ability to pay versus their desire to pay. Let me say that again in another way because it’s really important that you get it.

A prospect may have the finances and ability to afford your services. However, if they feel that you don’t have what they want then they will most likely not have the desire to pay you.

So how do you translate your services into value?

Find the prospect’s hot buttons, their emotional triggers, and their wants — that’s how to sell fitness.

Ask them why they are sitting with you today and not six months ago. Let them do the talking and encourage them to be more specific.

It’s like peeling an onion — the truth is under all of the layers and you have to peel away to get there. Ask enough questions and soon you’ll find their hot buttons. When you find those hot buttons then cater your presentation/consultation to them.

We all make our buying decision based on emotions, then we rationalize it with logic… but the decision to buy is all emotional.

How Can Local SEO Benefit Business?

Internet marketing has changed the way business marketing is done. Many worldwide corporations have engaged in SEO for selling their services and products and have succeeded in achieving their business aims thru this. As search engine dynamics change, the search engine optimization practices also keep evolving. Of late, SEO for local audience is gaining momentum.

This progress is happening in the light of large disparity seen in the search result patterns across different parts of the world. Moreover, a particular service might be appealing to an indigenous audience and may not make a difference to audience from another part of the planet. Local SEO has been a great way to bridge such disparities.

Local SEO permits results to be filtered and customised in accordance with the reception of a selected group of audience. For example, in running a web promotional campaign for a local school, fogeys resident in the town where the school is found should be taken as target audience. If the school ranks well in another country, it may get clicks, but will not convert the visitors to the site to admit their kids in those faculties. The purpose of any promoting campaign is to convert visitors who visit the site. Local SEO does this best for some niche products or services.

In doing local SEO, the competition bracket is also lesser. The competition is among local players in the market and there’s a higher chance of getting ranked sooner for relevant keywords. Local Search Engine Optimization is very effective since it is cost-effective, takes lesser time and targets important audience. Therefore, the businesses get more conversions through the site and stand to gain by online marketing.
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How Image Editing Companies Like Sbl Faced New Year

New Year has arrived with new hopes slowly germinating from the debris of last year’s shock of economic recession that has shaken the world with its raging flames.

Though the fiery hands has mildly stretched and touched SBL, we have managed to rise up imbibing the spirit of the phoenix because the foundations of SBL are built not with stones, but with untiring endeavours of its people, the SBL fraternity. We, at SBL, nourish the moral fiber in all our staff that is stronger than strength itself.

SBL has a strong foothold in the IT enabled outsourcing industry with its services ranging from GIS, Graphics, Software and BPO. With leading edge technology and innovative solutions, we deliver results that exceed the expectations of our clients round the globe.

SBL Geomatics, the GIS division, with its timely technological updations, is smoothly running in track providing accurate and judicious geospatial services and solutions to the clients. Queries on digital mapping, photogrammetry, remote sensing, network analysis and CAD have been skillfully dealt with by our experienced professionals.

SBL Graphics, our image editing division, houses a pack of experienced image editors, who deal with all the image editing works such as clipping path and image masking to photo manipulation, photo restoration and 360 degree panoramic creation. Quality is the hallmark of our graphics division.

SBL Software, our software division, is experienced in IT consulting and development services to offer suitable solutions to support the software needs of external and internal business units. Using cutting edge technologies and methodologies, our analysis and development is performed with changing business needs in mind.

SBL BPO, our BPO division, with its offshore services provides its clientele with an untiring support of dedicated business personnel, sound infrastructure, and innovative technology. KPO, Data processing, Transcription, LPO, Engineering, Document management, Back Office services, Video and Audio Tagging Services being our main services, SBL also caters to other outsourcing services like, Web Designing, Insurance outsourcing, Accounting and Real Estate outsourcing.

The recent financial chaos could slow down some of the outsourcing efforts in the short-term and might even continue to make a negative impact on some providers. But in the long run, outsourcing industry will climb uphill as clients round the globe strive to reduce operating costs, avoid unnecessary investments for new technologies and facilities, concentrate on more strategic and core business activities, and leverage their increasing supply of efficient global resources.

SBL and its outsourcing services has now become recession-proof and our outsourcing services help our clientele to improve performance in up markets, to reduce costs in down markets and to remain competitive.

Though businesses still go through challenges with their outsourcing endeavours, in general, the results have met or exceeded expectations which has facilitated outsourcing to become an obvious business tool regardless of the economic and market conditions.

Article by Rarima.N.S

SBL

How Does It Take to Be a True Lover Online?

Do not think this article is yet another traditional be caring and understanding, be a good listener etc, ect, etc type of a thing. All who are curious enough may read along and find out! Identify your own self  A quite a lot of people I know misunderstand themselves and their own feelings. They misinterpret lust for love. That should not happen to you buddies! Just spare a moment to understand what type of a person you are and what you really want in life. This make it easy for you to be yourself and express yourself more clearly to a person you won’t see physically. Are your desires clear to you? — If not, you are bound to be an online looooooser! If you don’t know what you expect from a relationship, what is the point of starting one in the first place? Just think a minute and get your desires clearly identified. Once done, express them to your partner and see whether they clash with that of your partner’s. If yes, don’t give up. Try and discuss things out. Absolutely no fighting please! Physical attraction is not all — How many of us fall for the wrongest of the wrong cos the person is the talk of the town and everyone thinks the one who gets to go out with him/her is the luckiest among all? Well…Physical attraction matters initially cos that affects the first impression. My advise for you to get to know the person well even if he/she is not among the flashiest. Identify the inner beauty and learn to appreciate it! After all, none of us would look 18 when we are 80! Keep that in mind! Nobody is perfect — It is no secret that you and I are not perfect and will never be! So what is everybodys fuss about finding a perfect partner, even, if online things are mostly unreliable? Just understand people are born with certain defects and try to tolerate tolerable ones as much as possible. That make you a more desirable partner. This is not all buddies. But these initial steps will help you to make a good start and keep it going without many flaws.

Do not think this article is yet another traditional be caring and understanding, be a good listener etc, ect, etc type of a thing. All who are curious enough may read along and find out!

Identify your own self  A quite a lot of people I know misunderstand themselves and their own feelings. They misinterpret lust for love. That should not happen to you buddies! Just spare a moment to understand what type of a person you are and what you really want in life. This make it easy for you to be yourself and express yourself more clearly to a person you won’t see physically.

Are your desires clear to you? — If not, you are bound to be an online looooooser! If you don’t know what you expect from a relationship, what is the point of starting one in the first place? Just think a minute and get your desires clearly identified. Once done, express them to your partner and see whether they clash with that of your partner’s. If yes, don’t give up. Try and discuss things out. Absolutely no fighting please!

Physical attraction is not all — How many of us fall for the wrongest of the wrong cos the person is the talk of the town and everyone thinks the one who gets to go out with him/her is the luckiest among all? Well…Physical attraction matters initially cos that affects the first impression. My advise for you to get to know the person well even if he/she is not among the flashiest. Identify the inner beauty and learn to appreciate it! After all, none of us would look 18 when we are 80! Keep that in mind!

Nobody is perfect — It is no secret that you and I are not perfect and will never be! So what is everybodys fuss about finding a perfect partner, even, if online things are mostly unreliable? Just understand people are born with certain defects and try to tolerate tolerable ones as much as possible. That make you a more desirable partner.

This is not all buddies. But these initial steps will help you to make a good start and keep it going without many flaws.

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