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If Your Home Business Fails You Need A Plan Of Action

Even if you have a very sucessful home business, you should know that over 90% of home businesses end up doing poorly in their first two years and don’t last longer than four years. Many people have a very viable business but become sick of doing it, while others see changes in technology that make what they do obsolete. What do you do with all your customers in this situation? How can you transition out of your home business without losing money? This guide answers all these questions, and then some.

1. Selling Your Business

Yes that’s right, selling your business might be a good idea, depending on a few things. If your business was incorporated you will have a better chance of being able to sell it. Other businesses, such as electronic repair, rely on your own personal knowledge and effort to run. In essence, you can’t sell a business where you basically are the business. If your business would be inoperable without your training or knowledge, no one will want to buy it.

2. Selling A Home Business

You often get far less for a home based business than you would others. The business will not come with premises and likely won’t be able to transfer any employees you have. The only exception to this rule is when a very large business decides to buy you because of your unique branding and customer base. In essence, they will both eliminate a competitor and expand their customer base at the same time.

3. Make Your Business Attractive

OK so you are going to sell. Great. Now what? You have to make your business as attractive to potential buyers as you can, right? Being able to provide potential buyers with sales figures, trends, and growth patterns is a great way to convince people to buy. Theyre in it for the money, and even if the business costs them a lot if you can prove to them that they will start seeing profits they won’t have any reason to turn you down.

4. Get The Price You Want

Never sell to the first person who offers, you need to get offers on the table from everyone you can think of who might be interested. If you have the ability, get an accountant and a laywer to take care of the details of the transaction. If you can, plan your sale in advance. The best sales usually come from businesses that take a year or more to sell and are always prepared to walk away from the bartering table. You also have to pay tax on the sale of your business.

Internet Marketing: How Much Computer Savvy is Necessary?

Probably you are among those individuals who have daily nine-to-five jobs. Although provided with good compensation and a wide array of benefits, it is difficult to be just an ordinary employee. You need to be in the office before nine in the morning, or else a memorandum will be served to you, reminding that you are being «unpunctual» these recent days. After entering the office, you are now faced with the task of finishing all of the «paper works» (most of which are unnecessary) under time pressure and the pressure exerted to you by your boss. You will end the day with a lot of stress, thinking that you would want to quit and look for a job without such pressure in your shoulders.

But you have no choice. Nowadays, it is really difficult to find another job. There are individuals, despite of underemployment or low monthly salary, who accepts the job without hesitation. A single job vacancy is fought upon by a hundred applicants. Such scenario (which you probably experienced when you were still looking for your present job) will happen-if you will quit your present job.

Is there any alternative? Is there any chance that you will be able to escape the drudgery of your present job?

Fortunately, there is. And it is just right in front of a computer.

It is what we call Internet marketing-an online business opportunity that most online-based entrepreneurs loves and does with complete fervor.

Internet marketing is the most lucrative way of starting your home-based online business. It is the «big break» that many are looking for in a very long time. Do you want to become the boss? Do you want to work with your own time schedule? Do you want to work while wearing your favorite Hawaiian pajama and shirt? Do you want an extraordinary income that will exceed your expectation?

All of these are here-right in the heart of Internet marketing.

One of the common beliefs you will encounter in starting your home-based Internet marketing business is that you need to have the necessary technical expertise to succeed and continuously make a living with your online business. There are many individuals who believe that the lack of necessary knowledge and expertise about computer and Internet marketing prevents them from getting into the lucrative marketplace. They feel that they need to take first computer-related courses to get the job done.

However, it is a great marketing misconception.

Contrary to this popular belief of becoming a computer geek first before earning money through Internet marketing, there are ways of ensuring success in online business without dealing too much with computer expertise. In fact, you do not have to be a web development guru or web programming expert to make your own living on the Internet.

There are Internet marketing business opportunities that are designed with simplicity. These opportunities have low barrier entries for individuals who lack technical know-how about the business. You can use these fully-automated systems to your advantage even if you are not a computer wizard. These programs are growing as your knowledge base expands.

What you need to learn are the basics of these automated systems (such as HTML and JavaScript codes) so that you can use them to your advantage. Most of successful Internet marketers studied this basic knowledge and apply what they have learned on simple automated systems. Only the fundamentals matter-and the rest will just follow.

Do not let the misconception prevent you from reaching your business objectives. Just because you did not go to a technical school and study computer programming-related courses means that you do not have the guts to be an Internet marketer for the rest of your life. Technical expertise is just a part of your success on Internet marketing-your own strategies and plans will do much of the work. The knowledge that you have (both on technical expertise and theoretical knowledge) will help you succeed on your Internet marketing career.

Becoming a computer geek is really amazing, yet its shine will lose if what he knows is only bounded by technical dimensions. Do not fret if you are not a computer geek or wizard. What matters most is what you can do to succeed in your Internet marketing career.

As simple as that, no questions asked.

How to Create a Compelling Executive Summary

The executive summary of a business plan must be a complete overview of the entire business plan (often a document twenty pages or longer), but also a concise and compelling hook which grabs your readers in one or two pages. While these may seem like contradictory directions, the completeness of the argument in the executive summary can be part of what compels readers to read the entire plan. If they see no initial reasons why the business is a bad idea, they will consider that it might be a good idea.

Sum Up the Highlights

The executive summary must touch on the eight major body sections of your business plan: company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, and financial plan. For each of these sections, the executive summary should use a few sentences or short paragraph at most to mention the main thrust. For example, to cover the industry analysis, the executive summary can say what the industry is, how large it is, and the top few trends or aspects of this industry which make it a good industry to enter. Support can come later, as long as no statements jump out as particularly unreasonable here.

Using Supporting Data

Although your individual sections of the plan hopefully contain a great deal of supporting data and statistics, only a few key data points can make their way into the executive summary because of the space limitations. Rather than giving exact quotes or statistics here, it will be enough to mention, for example, that research bares out the opportunity or that research has shown that the three chosen customer markets are in great need of a product such as what you will sell.

Financial Pitch

The executive summary should be clear as to the basic financial pitch that is being made. What type of investment is being asked for and on what terms? What is the total startup cost for the business? Keep in mind that funders may ask to be sent just the executive summary first and they should be able to consider what financing you will need even from this document. Even if they are sent the full plan, they will start by reading the executive summary and will expect to hear what type of investment you are seeking before they dig deeper into the plan.

How To Make Your Email Marketing Less Like Spam

Email marketing can be very effective as long as it is not viewed as spam. This is critical because when your email marketing is viewed as spam, it will not likely be read by the recipient and may not even reach the recipient if it is trapped by the Internet service providers spam filter. For this reason it is critical for business owners to work hard to ensure the email marketing they use is not viewed as spam by either the recipient or the recipient’s Internet service provider. This article will take a look at email marketing and specifically how business owners can ensure their emails are not viewed as spam.

The distribution list for an email marketing campaign is one of the critical elements which can help to ensure the emails sent by the business owner are not viewed as spam. Before this can be accomplished it is important to understand exactly what spam is. Spam is essentially email which is unsolicited and sent for the sole purpose of advertising or promoting a product or service. Internet users receive mass quantities of spam on a daily basis. For some Internet users this quantity of spam is a huge source of frustration. Other Internet users have become so used to the amount of spam they receive that they barely even notice these emails. Neither of these scenarios bode well for business owners who are using email marketing campaigns to promote their products or services. Internet users who are angered by these spam emails may react harshly and report your emails to their Internet service providers. Internet users who do not even notice spam are likely to either automatically delete your emails and may block your email address to prevent future emails from getting through to them.

Paying special attention to your email distribution list and only including recipients who had specifically asked for additional information will help to keep your emails from being viewed as spam. One way to acquire email addresses for the purposes of orchestrating an email campaign is to ask interested customers to register with your website and specify whether or not they wish to receive future emails with additional information, advertisements or other useful tips. This ensures the recipients of your emails are genuinely interested in your products and services and are not likely to view your emails as spam.

Another way to ensure your emails are not viewed as spam is to offer recipients the option of being removed from the distribution list with each email. This is important even when the recipients specifically asked to receive these emails because they are entitled to change their opinion at any time. Offering the email recipients the opportunity to remove themselves from the email distribution list whenever they want is worthwhile because it allows recipients to have some control in the situation. This is a stark contrast to spam in which the recipients feel as though they have no control over the situation and no way to stop the spam from bombarding their inboxes on a daily basis.

Finally, business owners can help to ensure their email marketing campaign is not viewed as spam by including quality content in the emails they send to the recipients on the email distribution list. This may include providing feature articles, product reviews or a series of short useful tips which will likely be of interest to all who receive these emails. These emails may also include a soft sales pitch but this sales pitch should not be the focus of the emails. Putting too much attention on the advertising is likely to lead the recipients to assume the email is nothing more than spam. Conversely, providing quality information which is useful to the recipient and subtly urging them to perform an action such as making a purchase or investigating the details of a product can make the email seem much more worthwhile and less like spam.