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How not to plan your Company’s Future — Five common mistakes when identifying customer needs?

How not to Plan your Company’s Future
5 common mistakes when identifying customer needs

By Jeff Mowatt

When managers plan their business strategies, common sense dictates that these game-plans should be in line with customer needs. The first step in planning is therefore to identify customer preferences. Unfortunately, most conventional approaches to determining customer needs are flawed. Here are five of the most common methods used to gather customer opinions along with their drawbacks. Keep these often-made mistakes in mind when planning your business strategy.

Mistake #1 — counting cash
One way to find out what customers think — indirectly at least — is to look at revenues. The assumption being that if revenues are increasing then customers must be happy. Dangerous. A repeat customer isn’t necessarily loyal. Customers may come back more by default than desire. If that’s the case, the moment your competitor finds a way to truly satisfy your customers, those repeat customers will abandon you. Or, if your team is providing support services to internal customers, you may be setting yourself up to be outsource. So, even though your revenues may indicate that you have happy customers, unless you do the research, you are potentially vulnerable. Business leaders whose companies endure are those who do not just assume that customers are happy, they create the right systems to know it.

Mistake #2 — counting complaints
Some managers assume that if they merely reduce the number of customer complaints, they are satisfying more customers. In reality, fewer complaints often mean that fewer customers are angry enough to complain. It doesn’t necessarily mean that they are happy. When it comes to measuring complaints keep in mind your own experience when visiting a restaurant with mediocre service. It wasn’t bad enough to complain. But, it wasn’t good enough to bring you back. If the restaurant manager was only counting complaints as a measure of customer satisfaction, he or she’d be off track.

Mistake #3 — trust focus groups
A popular method of collecting customer information is using focus groups. This is where a manager or consultant gathers a group of customers and asks their opinions. Consultants often like focus groups because the information looks scientific and they can charge a fee for conducting them. It’s been my experience, however, that focus groups tell you a lot more about group-think than anything else. In virtually every focus group I’ve been asked to observe, opinion leaders in the group influence the responses of others. That alone renders focus groups practically useless in terms of finding out what individuals really think.

Mistake #4 — paid phone surveys
The most promising way of identifying preferences is to have a one-on-one conversation with the customer. The problem is that the conventional approach to interviews receives miserably low response rates. Imagine you’re at home one evening when the phone rings. An unfamiliar voice on the line says, «Hello Mr. or Mrs. So-and-so, we’re conducting a survey on…» You’re thinking, «Not again,» and end the conversation — click.

As an alternative, rather than using standard telephone surveying, the manager of the company uses a resource I often recommend to my clients -business students. Picture yourself again at home. The phone rings. When you answer, a youthful voice says, «Hi, I’m a business student at the local university. For my marketing class I’m doing a project where I’m conducting a survey on such and such.» You find yourself saying, «OK, kid, let’s make this quick.» Response rates soar. Bonus — students work for the price of Kraft Dinner!

Mistake #5 — trust high ratings
On a customer survey, you can ask, «Overall, are you satisfied with the service?» And you may get results that show that 96% said, «Yes.» But be careful how you interpret those results. This is where many managers assume that they’re getting an A+ score. Think of the question again; it asks if overall you are ‘satisfied.’ In other words, the survey is asking if the service is adequate. By responding ‘yes,’ customers are not saying that they were impressed or even pleased-merely that they were satisfied. It doesn’t mean they feel loyal. Imagine your sweetheart talking to a friend and describing you as being adequate. You’d probably see that as reason for concern! It certainly isn’t reason to think you’re getting an A+ performance rating. Yet, that’s exactly what so many managers think when they see a 96% customer-satisfaction rating.

The lesson is that managers need to stop interpreting high percentages the way we did in high school. If you have a 98% customer-satisfaction rating you may still have serious problems in customer loyalty. According to marketing research expert, Dr. Mike Heffring, «It has been shown that it’s the percentage of people who give you excellent or outstanding ratings (e.g., nine or ten on a ten-point scale) who matter. If you increase that percentage, then market share actually moves. If you don’t, then you may feel better if the percent satisfied goes up but the impact is insignificant.»

Identify what customers really think
In other words, when it comes to planning your corporate strategy, the focus becomes, What do managers need to do to shift customers from being ‘satisfied’ to being ‘delighted’? Just make sure as you do this, that you also ask yourself if your current information is telling you what your customers really think.

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How to Save Money the Best Way

Everyone wants to save money. Basically it is the means of meeting exigencies that are unforeseen. Others try to build up capital for investment and yet others wants to save money for utilizing it for major purposes like buying a house or getting a car. Fact remains that almost everyone aspires to save money and the motivation is even more when such money is hard earned. Lets find out some ideas on how to save money the best way.

Goal setting is the essence of money saving. When it is short term goal, the saving of money is comparatively easier. Fro buying some luxury items or property, one could decide the immediate requirements and save money accordingly. Such people will also save money for paying the premiums and interests without becoming defaulter that could lead them to major financial problems.

A lot of planning and brainstorming would be involved in achievement of long term goals like retirement plans. It would not be easy saving money deciding one’s course of action twenty to thirty years after they retire. At the same time one of the best ways to save money is to kill the debt first hand. Elimination of debts is the fastest way of saving money and accumulating the same over the years.

It is also necessary to set up a time frame. Once such time frame is set up, deciding the quantum of savings to be made periodically can be decided easily. Making sure that the goal is achievable within the time frame is also important.

Figuring out the exact amount of savings to be made daily, weekly, monthly or per paycheck is one of the surest ways of attaining the goal of making good savings. Usually the best way is to save uniform amount over each of the periods. For instance; for buying a car worth around 20,000, that would be repaid over 50 months; a savings of around $400 per month would suffice. 
Saving is good but it does not mean unduly straining the resources or cutting down even on the expenses that are necessary. For the purpose it would be good keeping a record of all the expenses incurred so that they can be trimmed as per requirement. Such savings would be helpful and not distressful or forced.

Judicial & Non-judicial Foreclosure in Tennessee

Which law provision governs foreclosure in Tennessee?

The laws which govern Tennessee foreclosures are found in Tennessee Code, Chapter 21(Proceedings in Chancery), Part 8, §21-1-803 (Foreclosure Sale)

What happens during Judicial Foreclosure in Tennessee?

In this, the lender needs to file complaint against the borrower and obtain decree of sale from the county court where property is located. If court finds the borrower default, it gives certain amount of time to the borrower to make the payment. If the borrower fails to pay then the property is auctioned to the highest bidder.

What happens during Non-Judicial Foreclosure in Tennessee?

Non-judicial foreclosure is conducted only when power of sale clause exists in deed of trust/mortgage. This clause allows borrower pre-authorizes the sale of property to pay off the balance loan in the incidence of their default. In such cases power is given to lender to sell the property by himself or his representative who generally referred as trustee. Guidelines for such procedure are mentioned under “Guidelines for power of sale foreclosure”.

Guidelines for power of sale foreclosure

If the deed of trust/mortgage contains a power of sale clause with specified time, place and terms of sale, then it should be followed.

Otherwise foreclosure is carries out as follows:

A notice of sale should be published in local newspaper of the county, for 3 times and the first ad should appear at least 20 days before the sale. If there is no local newspaper in the county, then notice should be posted at 5 public places in county which includes posting at the courthouse door and neighborhood of the property. The same notice should be served to the borrower 20 days before the sale, if he is staying in that property. The sale is conducted by the sheriff, between 10 a.m. to 4 p.m. Minimum acceptable value of the property should be at least 50% of their fair market value. Bids lower than that price should be not accepted.

This is legal information; it should not be treated as legal advice.

How to Draft a Sample Loan Agreement

The promissory note is very similar to the loan agreement. The only difference is that the loan agreement will generally indicate the conditions and terms between the borrower and lender without legal suitable legal advice. The main reason behind drafting it so that the conditions and terms that both parties agreed upon have will be listed out properly and also so that these conditions can be referred to by anyone at any point of time. By drafting a sample loan agreement, a better and more understandable format will be followed along with a flow of words that is neat and precise. If a sample loan agreement is drafted, all the important and essential information related to this matter can be collected and this will also ensure that the original document will be of a high quality and will contain all the precise and correct information. This will ensure that all concerned parties will be benefited from the actual agreement.

A sample loan agreement contains many important details regarding the concerned parties and their agreements, details about the amount that has been transacted, interest rate per annum or per month, additional information pertaining to the payment details, the time period and its specifics, when the agreement and its effects will commence, the loan payment and its method, default events, all other additional and necessary information that should be provided,.

There will also be details concerning loan acceleration, late payments and their penalty, Attorney’s fees and indemnification as well as additional costs, details about the borrower, whether the borrower is a party or an individual, the provisions that have been made for modifications in the terms of agreements, the jurisdiction that applies to any breach in the agreement as well as all the laws that will apply to the lender and the borrower based on their residential locations. Once the signatures and consent of the borrower and the lender along with witnesses have been obtained, this entire process of drafting an agreement is completed.