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Internet Marketing – How To Get Started

Internet Marketing – How to get started

The thing about Internet marketing today is that there are lots of avenues, lots of ideas that you can try. So how can you get going?

Of all the tools and channels available to you, some are free, some are low cost and some can involve substantial costs. The interesting thing is that those with the higher costs are not necessarily better than the others. (Those who believe that you «get what you pay for» may be surprised. Experienced Internet surfers probably won’t be.)

Let’s consider just two of the many marketing channels that you might think about.

Take social networking, a key tool of the Internet marketer. The best known networks are free to join, although some offer ‘premium’ services for a fee. For example, I make extensive use of Twitter in my marketing strategy and this is a free service. At the time of writing I have over 31,000 followers – that’s 31,000 people who see my messages on this channel alone.

There are also classified advertisement sites, such as http://www.vivastreet.co.uk/. Here you can post free classified adverts, although you can ‘feature’ your ad for a fee. Featuring will give the advert more prominence on the web page.

Try out a variety of different tools and channels and see what works for you.

Whatever you do, there are some important principles that need to be followed.

You should try and be original, think out of the box. There are lot of other guys out there all trying to win the same business as you. What would attract you more? Same old, same old or something different and exciting?

You must plan your campaign.

• What are you trying to achieve?
• How will you achieve it?
• Why do you think that your approach/methods/tools/channels will achieve what you want?
• What is your timetable? Can you really meet it? (Tasks often take longer than you think.)
• How will you determine whether and how well your plan has worked? How will you know if your results are due to this plan, another plan or just a coincidence?

This brings us to the next point. You must monitor and test your plan. Note the outcomes. (For example, have new subscriptions to your service or newsletter increased or decreased? How long did the marketplace take to react to your campaign? Have visitors to your web site increased or decreased?)

Try variations to the plan and note what happens. (What difference does it make if you change a headline or the content of an advert?) When you prepare your plan, build variations into your timetable.

Successful Internet marketing may be as much art as science. But solid thinking and planning up front will help make the most of your time, effort and money.

How To Pick A PC Satellite TV Vendor

PC satellite TV is coming of age! There was a time when the only choices we had for media content were television, cable, and radio. Well, that is no longer the case. With the advent of high-tech software and faster Internet connections, we can now enjoy PC satellite TV from anywhere in the world. The only requirements are that we have the proper software installed, a reliable computer, and a fast Internet connection.

Many people assume that PC satellite TV requires big, bulky dishes that are nailed to the rooftops. This is not true. It is also not true that you need additional hardware or additional cards for your computer. In fact, all you really need is the proper software and this can be found from many online suppliers.

However, before you sign up with a supplier make sure you do some research first. You will want to know exactly what the total cost will be for the service. Some vendors will want some type of monthly fee in order to use their software. Do not fall for that. There are vendors that offer high quality software for a single, one-time fee, and those are the ones you should be shopping with.

You also want to get a sense of how much content you will be able to access. Some vendors offer literally thousands of channels for you to view at no additional charge.

If you love sports, make sure the vendor that you are considering offers the sports access that you will want. PC satellite TV that offers great sports and plenty of them is a huge benefit in that you will not have to go through the pay-per-view scheme anymore. You will be able to watch most of the big games and events for no additional charges. This can often lead to savings that actually pay for the membership fee with the vendor and then some!

But you also want to know about other content as well. What about movies and news? Does the vendor you are looking at offer access to children’s programming? Do they offer access to major channels such as HBO, Discovery, or the National Geographic Channel? Do they offer international channels from several countries or do they limit themselves to only a few? All of these are important questions.

By doing a little research you can find the vendor that best suits your needs. A good place to begin is with the people at PCTV. This is a branch of the well-known company, http://Pacific-Servers.com, and PCTV is currently offering a membership package that cannot be beat. The software is top-of-the-line and the service is fantastic. Best of all, prices are extremely affordable. In addition, PCTV offers some wonderful bonus gifts for those who sign up. Visit http://www.pctv.pacific-servers.com to learn more.

How to Joint Ventures to Get Traffic to Websites?

There’s nothing new about using joint ventures (JV’s) to get traffic to websites. For more help visit to: www.joint-venture-softwares.com.And good information is freely available from many internet marketing sites on how to set up JVs.
This article is for the 97% of webmasters who aren’t aware of a particularly powerful JV partner who already exists, and is willing to work with you.
Before I reveal all, let me just check…
Like me, I would image you’d be happy if:
Well, it certainly started as an auction site. Today, eBay is an ecommerce phenomenon.
What we have here is a hugely successful internet business with massive traffic. And, thanks to eBay’s sophisticated categorization and searching mechanisms, the traffic is totally targeted.
More importantly, there are several smart ways to drive eBay’s targeted traffic to your own website. For more help visit to: www.joint-ventures-secret.com. All of these clever methods add up to what I call the eBay Traffic Funnel.
Does it work? Well, I sell a communications product from my website. I run 5 simple auctions in the appropriate categories using the principles of the eBay Traffic Funnel. Each auction costs me 30 cents and runs for a week. I get around 300 targeted leads from these auctions to my website every week. Not bad for one dollar fifty!
Let me show you just one of the ways to get hold of that targeted traffic…
Sell, Sell, Sell
First of all, you make eBay part of your marketing mix. You start selling your products on eBay.
Why do I say this? Well, eBay isn’t just for mom and pop businesses anymore. IBM, Disney, Motorola, Xerox and Dell, are just a few of the major corporate that now use eBay as an additional sales and lead generation channel.
Creating eBay auctions is easy. Anyone can do it — literally. But if you don’t want to learn, you can use a Trading Assistant. These are eBay experts who will create, run and manage auctions on behalf of others for a percentage of sales or a small fee.
When you set up your auction one of the decisions you make is in which category to place your item. This is important. Visitors to your auction page — just by being there — have self qualified themselves as being in the market to buy products in that category. This is targeting in real time.
But merely creating the auction isn’t the trick. Here’s the key tip. In your auction page, make sure you tell your viewers that if they’ve any questions about your auction, your products or your policies, they should email you. And encourage them to do this by having a live email link in your auction, As soon as they make contact with you, you’ve acquired a targeted lead you wouldn’t have got any other way. You can start building a relationship. You can get them on your list, direct them to your website and start selling to them.
Pieces of Eight
I’ve only the space to show you one way in which you can direct your share of eBay’s targeted traffic to your website. There are eight ways in total. If you want to know the other seven, you’ll find them in my free eBook ‘The eBay Traffic Funnel’ Setting up a JV with eBay can produce significant results. There isn’t another business on the web that gives you access to the targeted traffic eBay supplies for the price of a few pennies. Best of all, 97% of webmasters have yet to realize the power of this. The opportunity for you and your website is there for the taking.

How to Use Digital Signage to Reach College Students

College students represent a retail sector with enormous potential. Not only are they willing to try new products, but they control a significant amount of discretionary income (for products they want). The challenge is that these younger consumers are spending less time fixed to their televisions. They also spend less time reading newspapers. As a result, traditional advertising channels have become far less effective than they were twenty years ago.

Digital signage offers a dynamic way to reach these young adults. The key is to design a strategy through which you approach this unique consumer segment in a way that encourages them to take action. In this article, I’ll explain how to watch their behavioral patterns and fit your message into a contextual framework that triggers your desired response.

Observing Their Behavioral Patterns

College students typically spend their free time in a predictable set of environments. It’s part of their behavioral pattern. For example, you’ll find them in coffee shops and clothing stores. You’ll find them in bookstores, especially if those bookstores have cafes. This consumer group often spends an inordinate amount of time in malls. And when the weekends arrive, you’ll find them in movie theaters, bars, and restaurants.

To reach this retail segment, study their behavioral patterns and place your digital signage screens within venues they frequent. Not only will you gain broader exposure for your brand, but with the right creative, you can generate the impression of being «everywhere.»

Fitting Into The Framework

You should always match your message with the venue regardless of what demographic you’re targeting. For example, if your company sells investment products, placing your creative in shoe stores won’t generate a response. The message doesn’t match the venue.

The same rule is especially important with college students. As consumers, they represent a unique opportunity for advertisers because they tend to stay for long periods in the places they visit (coffee shops, sports bars, etc.). That means they have more time to digest your content and absorb your message. If you can fit your signage creative into a particular venue, you’ll have a better chance of influencing them. For example, if you’re selling diet supplements, your ad spot should be in gyms. If you’re selling shoes, your spot should be in clothing stores.

Entertainment, Information, And A Call To Action

In past articles, I’ve recommended keeping your creatives simple and clear. For most retail demographics, that approach is more effective than any other. However, reaching college students requires a modified approach.

Young adults are some of the most ravenous consumers of entertainment and information. But, they’re accustomed to receiving content that blends both elements in order to keep their attention. If you try to reach them with a simple five-panel, static-image creative with no sound, animation, or video, you’ll lose them. Your digital signage clips need to inform and entertain college students in order to prompt a response.

Having said that, you also need a clear call to action. This is true whether you’re reaching out to college students, business professionals, or senior citizens.

Be There… Always

Imagine the impact of placing your digital signage creatives into multiple contextually related venues that host college students. This creates the impression that your company and products are pervasive. You are everywhere. For example, when your audience visits the local coffee shop, they’ll see your clip. When they visit the gym, they’ll see the same clip. When they meet their friends at the sports bar, university recreation center, or movie theater, they’ll see your ad spot. This sense of your being everywhere has an enormous influence on their willingness to respond.

Motivating a response from college students requires an approach that is different than what is effective for most demographic groups. However, if you execute a well-crafted digital signage strategy, you may discover a rich fount of ongoing sales.