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How Unique Business Cards Can Better Your Small Business

When it comes to evaluating their use as a basic marketing tool that can bring important attention to your company, the effectiveness of standard business cards is well established. Although business cards can be a very effective marketing tool, more effort needs to be made to make business cards unique so that they will stand out above the crowd of standard, basic cards that are prominent.

Creating a unique business card can further your brand recognition and increase the trust that customers have for your organization. However, there are many pitfalls when it comes to designing a unique card, as the great reward that comes with a successful card is matched by risk in that the card could fall flat with many individuals. Be sure to follow these simple rules when working to achieve specific goals with a unique business card.

Creating brand recognition is one of the benefits of a unique business card. Going all out in creating brand recognition can draw immense attention to your card and your business, and make it very memorable. Standard, basic business cards that are often used will generally feature a picture of the company’s logo, and maybe have a slogan on it to help consumers recognize the brand.

By creating a unique business card, you are creating a unique identity for your brand. Be sure, however, to keep in mind what would be accepted as “professional” in your field. Being unique is great, but that trait must be kept in check by professionalism, or the idea will fall apart. From there, do not just settle for simply a logo and a slogan, create a company color scheme.

Everything that comes out of your business, be it products or letterhead, should feature the same three or four unified colors. Think about popular brands and major corporations, the vast majority of these businesses have colors that you associate with them. Settle on colors that go well with your logo and are representative of your personal vision for the company, and use that to further establish your brand. Also decide on an artistic style that you will use to unify those colors, your logo, any geometric designs or basic templates that you use on the card. Even the font type and size should fit within the limitations of that style.

Another way to increase brand recognition through your business card is to change the shape or material of your card to express what you do as a company. For instance, a metalworking company could design a card made out of light metal with all the important details engraved in it. In order to stand out, some companies opt for a square business card instead of a rectangular one. This unique presentation may be just the thing that will make it stand out from all of the other companies. Make sure that every element of your card (the logo, color, text, shape and size) reinforces the identity of your brand while remaining professional. If this can be done your brand identity will be brought more into focus and should be easier to remember.

Developing the trust of potential customers is just as important as gaining brand recognition. It can be difficult for a small business to compete with the established reputations of larger corporations. Finding a way to personally gain the trust of consumers is a pursuit which should be integrated into all marketing efforts.

Though a unique business card can help individuals remember your company, it is less likely gain trust, unless your brand is well established. Trust can begin to be cultivated, however, by turning your basic business card into an abbreviated version of your resume. By choosing a few of your most important credentials and putting them on your card shows any prospective customer your personal history, and a few good reasons why they should trust you. Adding this information helps to make you more transparent to the consumers, and in doing so makes you and your business seem personal, human and trustworthy.

A personal touch and a local presence are among the more common reasons why small businesses are attractive to many over large establishments. A business card that takes steps to create this trust can do wonders. A few important details in the bottom corner of the card, or perhaps on the back, is a good place to start. Otherwise keep things very basic, because too much art and text will make the card seem cluttered.

Unique business cards are a great way to set your company apart from the myriad of other businesses that offer similar services. A good card can increase brand recognition or work to create trust. Maintain the highest standards of professionalism, stand out from the crowd with a unique business card, and you will be well on your way to creating a brand identify and gaining the trust of consumers.

Improve Your Eyesight Naturally!

You can actually make your eyesight improve naturally, without even having any special surgery, without wearing those UGLY Coke-Bottle glasses that meant to correct your vision and you won’t need the contact lenses, you can now correct eyesight and improve your eyesight naturally as well as stop your eyesight from deteriorating and getting worse.

I was very worried when my optometrist said that my eyesight has gotten worse by a whole 1 point and moved from — 2.5 to new — 3.5 in just a year! I was freaking out, the optometrist started recommending that I should get those Coke Bottle glasses that were supposedly would fix my eyesight and I was too young to have corrective eye surgery to improve my eyesight.

I heard sometime ago that I could make my eyesight improve naturally by following a few exercises and methods, that this would help correct my vision, strenghen my eye muscles and stop my eyesight from dropping naturally.

I started searching all over the internet to find those exercises that would make my eyesight improve naturally but I didn’t have much luck in finding anything that actually worked. I turned to online health forums and this is where someone has recommended to try a guide Called Vision Without Glasses.

I tried this guide and started following all the exercises described in it at least 4-5 times a day, those exercises would usually take 10-20 minutes, but I figured that this was a small investment to make my eyesight improve naturally so I continued on with the exercises for 7 months or so.

The results were more than amazing. My last visit to the optometrist was very funny, He was amazed too that my vision improved by almost 1 point back to — 2.5 and started to get steady and stopped to deteriorate and get worse.

He could not believe that I managed to correct my own eyesight naturally and would still deny that this could be possible. Don’t trust the optometrists on this issue, you can make your eyesight improve naturally as long as you continue to follow the special eye exercises found it the Vision Without Glasses Guide. I highly recommend this guide to you!

Is the best solution is to have inbound links for important sites

Is the Page Rank Based on Inbound Links Accurate?
Some businessmen are thinking that inbound links mean little to nothing. What is important for them is earnings, page views, and revenue. Everything else is not very important for them. How do you earn more from an online advertising campaign?

Does getting inbound links from a poor page do any good? Is it worth spending time to get it? The search engine optimizers’ answer is yes. The anchor text is really valuable and low page rank doesn’t mean that the source page is poor; the page does not follow an appropriate SEO campaign. A low PR can rank well and a link from it would be valuable too.

But the best solution is to have inbound links for important sites, which places you high on Google’s results list. Maybe it’s wise to think further than page rank. The potential traffic of famous brands, for example, is very important too.

Some well known firms have a very low PR, but the traffic they are generating is worth getting it. There are sites that may even have a PR of 0, but the site content is related to your sites. Go ahead and link to these kinds of sites because relevancy is also very important.

The general idea is that every link is getting a better page rank; Google really loves links strategy. There is no single inbound link that can hurt a site; there are some links banned by Google.

They can make outbound links to you, but search engines understand that a website designer or webmaster can’t control every time this happens. The punishment isn’t applied every time when irregular links appear.

It is wise to verify as often as possible the outbound links source and eliminate the dangerous ones. If linking a bad site becomes a usual activity, search engines will penalize this fact.

Months, maybe even years of hard work from web designers, programmers, webmasters and search engine optimizers will be vanished. Any attempt to reach a high page rank will remain without a result.

There are some addresses where the punished webmasters can ask for forgiveness and have the right place in the results page again. It does not work every time. In principle, there is no penalty given to a site that links to a relevant page; but using the reciprocal links farm will get a website severely punished not only by Google, but also by the other popular search engines.

Did you find this article useful?  For more useful tips and   hints, points to ponder and keep in mind, techniques, and insights pertaining to Internet Business, do please browse for more information at our websites.
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Indian Importers and Exporters Promote Small Scale Industries!

Major contributor to country’s Gross Domestic Product (GDP) is Small scale and cottage industries. The products produced by small scale and cottage industries can be found in variety. Hand woven sarees, textiles, sweaters and hand made incense stick, bibelots, socks, bangles, decorative items and a range of other products are manufactured at the small scale and cottage industries. These products which are hand made are quite popular world wide. Indian importers and exporters are sought after by companies world wide for their beautiful hand made items. The capital resources invested on plant and machinery buildings have been the primary criteria to differentiate the small-scale industries from the large and medium scale industries. A higher percentage of villagers and lesser educated strata of the society depends on these cottage industries for their livelihood. An industrial unit can be categorized as a small- scale unit if it fulfils the capital investment limit fixed by the Government of India for the small-scale sector.

Any information on artisans or craftsmen can be found online. Indian exporter acts as a medium between the customers and the craftsmen. They help showcase the Indian craftsmen’s talent. Their products are on sale online and one can reach out for such items through online directories. Find online buyers and sellers for a volley of products ranging from accessories to automobiles, Gems to jewelry, apparel to machinery etc.

These artisans have immense talent and needs to be explored. Government of India realised this need and in order to encourage them they have issued grants. It is these grants that have helped in setting up more and more cottage industries which have catered to solve unemployment in the developing countries. The traditional units are highly labor consuming with their age-old machineries and conventional techniques of production resulting in poor productivity rate. Indian government has to address this issue as well. More such grants need to be provided in order to improve their machinery and train them about modern equipments too.

Most of them have become self employed and earning their own livelihood. It is the duty of Indian citizens to encourage such artisans and buy products made by them. This way you can promote such talent and avoid the death of such craftsmanship. Indian exporters are also safeguarding their interests and promoting such products in the online directory. Reaching out to talented craftsmen’s piece of art has been made much easier with the export import Indian directories.

How to Write Business Plans That Work

Writing a startup business plan that works is not as hard as it may seem at first. You may hear dire statistics about the low rate of business plan acceptance by investors and lenders, but you must keep in mind that many fail to achieve funding because of entirely avoidable mistakes.

These are a couple of the common mistakes that can cause a business plan to miss out on funding:

Sections Fail to Fulfill Their Purpose

Every section of a business plan has a purpose, which you can read about in numerous articles and see demonstrated in sample plans and business plan templates. After reading over a section you have written, ask yourself the questions the section is meant to answer and be sure you were able to provide those answers in the text. If the answers were not given or could be clearer, there is room for improvement. For example, the marketing plan must answer the primary question “how will the business reach and win customers?” If a reader completes this section and still cannot tell how exactly you plan to do this, you have work to do.

Proofreading Errors

Don’t let your plan be discarded simply because of simple spelling or grammar errors. Simple errors like this will appear unprofessional and will not inspire confidence in your skill and thoughtfulness on the part of investors. When you feel the content is ready, read the plan multiple times through, then put it aside for a day and read it through again. Read word by word and try reading the plan aloud to be sure that the wording is natural. You must also have another person whose editing ability you trust read the plan with the express goal of finding typographical or grammatical errors that you’ve missed. If you take this kind of care you can be much more certain that your plan won’t fail for a reason as silly as a typo.