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How Unique Business Cards Can Better Your Small Business

When it comes to evaluating their use as a basic marketing tool that can bring important attention to your company, the effectiveness of standard business cards is well established. Although business cards can be a very effective marketing tool, more effort needs to be made to make business cards unique so that they will stand out above the crowd of standard, basic cards that are prominent.

Creating a unique business card can further your brand recognition and increase the trust that customers have for your organization. However, there are many pitfalls when it comes to designing a unique card, as the great reward that comes with a successful card is matched by risk in that the card could fall flat with many individuals. Be sure to follow these simple rules when working to achieve specific goals with a unique business card.

Creating brand recognition is one of the benefits of a unique business card. Going all out in creating brand recognition can draw immense attention to your card and your business, and make it very memorable. Standard, basic business cards that are often used will generally feature a picture of the company’s logo, and maybe have a slogan on it to help consumers recognize the brand.

By creating a unique business card, you are creating a unique identity for your brand. Be sure, however, to keep in mind what would be accepted as “professional” in your field. Being unique is great, but that trait must be kept in check by professionalism, or the idea will fall apart. From there, do not just settle for simply a logo and a slogan, create a company color scheme.

Everything that comes out of your business, be it products or letterhead, should feature the same three or four unified colors. Think about popular brands and major corporations, the vast majority of these businesses have colors that you associate with them. Settle on colors that go well with your logo and are representative of your personal vision for the company, and use that to further establish your brand. Also decide on an artistic style that you will use to unify those colors, your logo, any geometric designs or basic templates that you use on the card. Even the font type and size should fit within the limitations of that style.

Another way to increase brand recognition through your business card is to change the shape or material of your card to express what you do as a company. For instance, a metalworking company could design a card made out of light metal with all the important details engraved in it. In order to stand out, some companies opt for a square business card instead of a rectangular one. This unique presentation may be just the thing that will make it stand out from all of the other companies. Make sure that every element of your card (the logo, color, text, shape and size) reinforces the identity of your brand while remaining professional. If this can be done your brand identity will be brought more into focus and should be easier to remember.

Developing the trust of potential customers is just as important as gaining brand recognition. It can be difficult for a small business to compete with the established reputations of larger corporations. Finding a way to personally gain the trust of consumers is a pursuit which should be integrated into all marketing efforts.

Though a unique business card can help individuals remember your company, it is less likely gain trust, unless your brand is well established. Trust can begin to be cultivated, however, by turning your basic business card into an abbreviated version of your resume. By choosing a few of your most important credentials and putting them on your card shows any prospective customer your personal history, and a few good reasons why they should trust you. Adding this information helps to make you more transparent to the consumers, and in doing so makes you and your business seem personal, human and trustworthy.

A personal touch and a local presence are among the more common reasons why small businesses are attractive to many over large establishments. A business card that takes steps to create this trust can do wonders. A few important details in the bottom corner of the card, or perhaps on the back, is a good place to start. Otherwise keep things very basic, because too much art and text will make the card seem cluttered.

Unique business cards are a great way to set your company apart from the myriad of other businesses that offer similar services. A good card can increase brand recognition or work to create trust. Maintain the highest standards of professionalism, stand out from the crowd with a unique business card, and you will be well on your way to creating a brand identify and gaining the trust of consumers.

How to Market Your Business the Right Way

Whether you are a small business or a large corporation you need a good marketing strategy. There are dozens of ways to market your business the question is which ways are the most effective for your product or service? You can outline your marketing strategy with this popular saying, «Who, what, where, when, and how?»

First you need to know your product, is it something that people will feel they really need, what purpose does it serve? Who is your target audience? Two major components of your target audience are what age group and which gender will be most interested in your product. Depending on what product or services you are trying to market you also may be able to target specific groups such as certain professionals or interest groups «hobbies».

What is it about your product that is better then any of your competitors? Is it of better quality, does it have a longer warranty, does it cost less then the competition? You need to know what it is about your product that is better then the other ones around. These are things you will want to tell your target audience about your product. An example might be if you are trying to market a fruit drink. You would want your audience to know that it is made with more or all-real fruit. That they are more vitamin benefits to your drink. That it has a fruitier more refreshing taste. These are things that are going to motivate potential customers to try it.

I’m sure you have heard the first three rules of business and that is, location, location, location! Product placement is an important aspect of marketing. Make your product accessible to your target audience. If you are a small business you want to place it somewhere that gets high traffic. Depending on what you are trying to sell you want to be where you customers will be. Locate yourself near a shopping plaza, hotels, restaurants or a main street that many people use to commute to and from work. This is the «where» marketing question you should ask.

When should you advertise your product? If you are using the media such as television or radio ads, this is a question to ask. When does your target audience generally watch television. If you are targeting men a good time to place your ad is during sports programming. Is it something children will want, then air it during cartoon programming. If you are using radio advertisement and you are targeting any adult. Try during rush hours, times when people are going to and from their jobs. Marketing your product at the right time is highly important.

No matter where you are marketing your product your audience needs to know how to get it. Do they have to go to a location to buy it? Can they order online or over the phone? How easy is it to pay for? Is it an expensive product, but very beneficial? Can it be paid for in installments? These are also marketing questions you should ask.

If you want to be successful at selling your product you need to know what marketing steps to take.

Is Your Business Ready for making and listening to Podcasting?

Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so-called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger market. As podcasts inherently surpasses the limits of traditional broadcasting and advertising, they present a feasible alternative to businesses as a means of making their presence felt all over the world.

Could podcasts possibly be what your business needs? In order to help you answer that question, it may be helpful to first understand what a podcast can do for your business. The most obvious thing would be promotion. A podcast can serve to promote your business just like advertisements do. This application in itself covers a wide range of possibilities. You can do virtually anything on a podcast to promote your business. Diverting from the usual advertisements, you can use most any content and format to promote your business. One such example would be to offer in-depth information to your customers. They need not be overtly self-promoting but the whole effect would be to make the consumers aware of your business. If you are an educational institution for example, you may give weekly tips to students or to parents. For medical-related business, podcasts may focus on different health issues. In this way, you not only promote your business but you also provide a service to your customers. What better way to advertise your services?

An internal application of podcasting is for training. Podcasts are fast becoming a viable alternative for companies to provide training and information to their employees. Business executives often have a huge amount of work to be done at such a short period of time. With podcasts, they have a more portable way of perusing information. All you need to provide is an MP3 player (a laptop would work just as well) and anyone in your company can have access to training materials and other documents anywhere, anytime.

Of course, as with most any other commercial endeavor, using podcasts for your business will cost you some money. You need people to create podcasts on a regular basis. These people would have to know some of the technical aspects of recording and podcasting. Then you need your talents – people who would actually be recorded for the podcasts. You will have to analyze the cost benefit relationship before deciding to start a podcast for your business.

There are some ways to offset the cost of creating a podcast. If you are making podcasts for your customers, you may opt to charge a small fee for each download. You can also choose to provide a subscription service wherein the listener will receive the podcasts in their emails regularly for a fee. Of course, this might be not be the best option as people prefer not having to pay for podcasts.

Whatever you decide to do, the bottom line is to create podcasts that will serve their purpose. Be it for consumer awareness, added customer service, or employee training, your podcasts should have relevant content packaged in an appropriate manner. Even if you shell out money for this project, the returns may be more than what you expect!

Hot Shot Legal Department

At Hot Shot, our company has the tools necessary to file legal documents on your behalf. Our legal department is equipped to handle the court filings you may need. Hot Shot files all the Arizona legal documents you need filed in all the Arizona courts and agencies. Our legal team of experts specializes in timely process services. As a member of National Association of Private Process Servers (NAPPS), our legal aids can also arrange legal process service throughout the USA. We offer process service Phoenix and process service Arizona. We also provide skip trace and locate services. The AZ process service we offer to all clients is of superior quality

Arizona Process Service

Our dedicated and hardworking legal department is a step above the rest. We provide the Arizona legal documents that are required to be filed in the courts. We supply the documents for Tax Courts, Court of Appeals, Federal/Municipal Courts, Arizona Corporation Commission, Secretary of State, and more. The documents we file on your behalf are completed quickly and efficiently. We make a habit of returning those documents promptly and professionally. If there are court documents that you need retrieved or found our legal team at Hot Shot can provide you with that service. We have experienced and well trained court runners to perform all types of record retrieval. Here at Hot Shot, we also bestow upon you skip trace and locate services. When we notarize documents on your behalf, Mobile Notary Hot Shot will send a Notary Public to your location. Whether your location is a business or residence, we can get your documents notarized.

Why Hot Shot Process Service?

There are various reasons to choose Hot Shot to provide your process service Arizona or process service Phoenix. The AZ process service we make available to all of our legal process service clients is of top quality. We take your Arizona legal documents and process them in a timely fashion. It is of our top priority to maintain an outstanding reputation regarding the process services we provide. We efficiently file your documents with the various courts in Arizona. We efficiently offer skip trace and locate services. We efficiently retrieve the documents you need. We also believe in complete and total satisfaction from our clients. We work for you. We want to supply the finest quality of service to each and every client. This is why our legal company offers all of the required tools to effectively attain perfect AZ process service.

The Arizona legal documents we file for our clients come from a trustworthy and reliable legal process service company. Our goal is for our clients to successfully attain the excellence from our process service. We file your documents in all of Arizona’s courts and agencies including Tax Courts, Courts of Appeals, Federal/Municipal Courts, Arizona Corporation Commission, Secretary of State, etc. We file your documents quickly, and we promptly return those documents to you. Our court runners professionally search for the documents you need retrieved. We provide skip traces and locate services if necessary. And we send Notary Public to your location. Our legal department is ready to assist you with your legal needs.

Legal Offshoring: India’s Pie!

In this highly competitive global market every corporation requires to work on minimal margins and they required adopting cost cutting measures and that is where outsourcing became imperative.

Legal Process Outsourcing (LPO) is the third big Leap of outsourcing industry in India, after Business Process Outsourcing (BPO) & Knowledge Process Outsourcing (KPO). LPO is an activity or practice to get legal support services from legal services’ firms or corporations.

In the beginning, LPO covered mostly low-end transcription work (Data management, Word Processing, Litigation support, Book-keeping and reconciliations etc.) but now LPO also includes a huge range of high end legal processes such as patent application drafting, legal research, pre-litigation documentation, advising clients, writing software licensing agreements and drafting distribution agreements.

The total market size of Global LPO business is around USD 250 billion. And out of this US alone captures two third of LPO business. The growing cost of Legal services in USA leads it to outsource or offshore the legal activity. It was very necessary for US law firms to obtain the Legal support services from outside to either save their business by cost cutting or for profit making.

There are a lot of examples of US law firms that were running their business successfully & were well known in their field but due to increasing cost in legal services they could not survive. And these failure firms proved to be a good learning example for rest of the firms or corporations and it became imperative for US law firms to outsource the legal support services.

India had already proved its reliability with its IT BPO & KPO services, so it emerged as a favorable destination for LPO business. The first legal outsourcing to India started back in 1995, when Bickel & Brewer the Dallas based litigation firm, with 34 lawyers opened an office in Hyderabad.

The next thing that gave an impetus to the industry was when General Electric, in 2001, added a legal division to their currently existing base of operations in India. This legal cell was specifically started to handle legal compliance and research for GE plastics and GE consumer finance (Divisions of GE capital). Thereafter, the industry witnessed a steady upswing in demand for outsourced legal services from India. And then the foreign players started coming in India.

This gave an opportunity to the Indian lawyers & students wanting to go abroad or want to earn hefty amount get good opportunity to work with legal outsourcing firms.

In India most of the Legal Process Outsourcing business revolves around three major activities.

Legal transcription and drafting services: Law firms have extensive documentation requirements, which normally get outsourced to India. This involves data entry or activities like sending correspondence, document management and indexing, drafting memos etc. This is the entry level, low value high volume task. Owing to low risks, this sometimes tops the priority lists for firms starting outsourcing.

Patent prosecution assistance: This is the hottest area in Legal Processes Outsourcing. It involves assistance in filing patent applications, infringement studies, IP asset management services, prior art searches etc.

Legal research: It involves performing legislative history research, jurisdiction studies and other typical case study researches that are common with the legal profession. When dea ing with corporate activities, like mergers and acquisitions legal due diligence of the potential targets or acquirers and their accompanying legal issues becomes imperative. This involves extensive data research etc and hence a lucrative outsourcing task.