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How to Turn One-off Customers Into Long-term Clients

Business relationships are not that different from personal relationships because in both situations, people prefer to deal with someone they like.

However, you can’t move from being a stranger straight to being a best friend or customer.

So it’s important to put at least as much effort into your plans for keeping in touch with existing customers as you do for attracting new ones.

One of the main advantages of developing long-term relationships is that it’s typically six times more costly to sell to someone new than to an existing customer.

But, of course, it’s one thing to know the value of building long-term relationships and another to follow the steps required in order to do so.

Here are seven steps to turning one-off customers into valuable client relationships.

1. Concentrate on getting the second sale

Ultimately, people are only customers if they buy from you regularly. And many people will buy from you once and never again. So, to turn someone into a genuine client, the most important thing is getting the second sale from a new customer — and getting it as soon as possible. Following the second sale, you are more likely to keep them as a long-term customer.

2. Always act in their best interests

According to Kevin Hogan’s book ‘Psychology of Persuasion’, people are more likely to do what you ask if they believe you have their best interests in mind. This is the ‘Law of Friends’. So, to build a business relationship, you need to show clients that you are looking after their interests. You can normally only do that over a few weeks or years, in the same way as in a personal relationship. One step is to stop worrying about getting clients to like you and focus on looking after them. As ‘Built to Last’ author Jim Collins says: «Don’t be interesting. Be interested.» That helps you think of them as individuals.

3. Keep in touch regularly

You can build trust through a regular newsletter which gives valuable information — rather than simply promoting your services. You can also build regular contact through articles, podcasts and teleseminars.

4. Make your contact personal

To make your contact with customers personal, you need to learn about them. You can start by just listening to them — for example by posting a survey on your website or sending out a customer questionnaire. The more you know about their likes and dislikes, the more personal you can make your services — for example sending them clippings you know will interest them or recognizing their personal achievements and family events.

5. Recognize that satisfaction is not enough

People will not stay with you and build a long-term relationship because they are satisfied. They expect that. You need to deliver exceptional service — some describe it as ‘customer bliss’. You need to go beyond what they expect — give them even more; care about them more than they are used to being cared about.

6. Ask your customers to help you

Once you have built a good relationship, you’ll often get help from your customers. For example, they’ll give you feedback on what needs improved or they’ll provide referrals and testimonials to use promoting your services. And, not only that, the laws of psychology mean they are more likely to buy from you again after they have helped you in some way.

7. Focus on your most profitable customers

Typically you will find that 80% of your profits come from 20% of your customers. So you need to understand which 20% are most profitable by looking at the Lifetime Customer Value, which is the total amount somebody would spend with you over their time with you as a customer.

Building long-term relationships is no easier in business than in your personal life. But it can be extremely rewarding.

Learning More about Ring Gages

What are Thread Ring Gages?

A thread ring gage is a gage that is used to measure threads on an outside diameter to ensure that the threads are within the designed tolerance limits. Most thread ring gages are root relieved for adjustability. This adjustment helps you to measure a variety of sizes of threads with accuracy every time while providing longer life for the gage. NOGO thread ring gages are identified by a groove around the outside diameter. For unthreaded parts you would use a plain ring gage or cylindrical ring gage.  Even a slight variance from the design tolerances can cause big problems later on so it is vital to use the right gages and a thread setting plug to maintain accurate thread measurements each and every time.

Thread ring gages are available in steel, chrome or carbide based on your needs and personal preferences. A plain ring gage or cylindrical ring gage is used for checking the external diameter of a cylindrical object. Ring gages are made to variety of tolerance grades in metric and English dimensions for master, setting or working applications. There are three main types of ring gages: go, no go, and master or setting ring gages. Plain ring gages are also manufactured in steel, chrome or carbide.

What does a Thread Ring Gage Do?

The whole point of a thread ring is to guarantee the precision of the outside diameter of your various parts.  The thread ring gage is the device that is used to screw around any threaded parts and test their size down to extremely specific tolerances.  Minute errors in tolerances can cause parts to fail whether they are too large or too small.  Just by merely screwing the correct type of thread ring you can find out whether the part is the right size.  You can also tell whether the threads on the part are within designed tolerance limits to ensure the precision of all your parts.  A plain ring gage will measure the outside diameter of a non-threaded part in a similar fashion.

Using a thread ring gage is a vital part of quality assurance and many problems may be avoided through the proper use of thread ring gages.  The thread ring testing process takes only a few seconds. It verifies that every part and every thread is made in compliance to NIST and all industry standards.

How To Bet On Sports Book

Betting on sports can be quite a tricky thing to do even if you are a very experienced bettor who knows his way around and has won a lot of money this way in the past. Betting and gambling have been as much a part of sports and events as much as the actual playing has been.

Even then, people do not just place bets blinded. This is because such a way of placing bets is very risky and you might have as much as a chance of winning as much as you have of losing all the money that you put at stake. That is why, people prefer to go in for trying out different kinds of tried and tested methods and strategies that have worked in the past and are sure to work even now.

Some of these methods and programs have become quite famous and you can buy them on the internet for a small sum if you are interested. They help a great deal in helping you realize the outcome of the game long before it is won and this way you can accordingly place your bets and win money. A sports book is something that a person can place a bet on. There are many different kinds of sports books, and they each are made according to the game that they belong to.

Football, baseball, and basketball are some of the more widely known sports for betting and you must be wondering how to bet on sports books that belong to these categories. Well, the idea is simple. If you are someone who is just starting to place bets and does not really know how to go about the entire way, then you should start by claiming only a small amount of money to your name and place your bet on the sports book that you want to bet on.

Every game is different and you must keep in mind that you should learn to be a disciplined bettor. If you go and place high amounts of money on every team, hoping to win in at least one, then you will only lose out on your money. You should not put so much at stake all at once.

You must learn how to gain experience and then go about the betting process by keeping at least one renowned method in mind. This will help you to keep your focus, and slowly you can build on your bets and stakes as you climb the ladder higher and higher. Risks and losses should not deter you from keeping at the betting either.

Keep in mind that as the season of any sport progresses, it is that time when you should properly be placing your proper bets in the sports book. This is because by the middle, people will have either lost interest, or given up on half the teams. But if you do your research well and keep a constant stand, then you can end up winning a lot of money.

Lasik eye surgery – pros and cons

One of the most recent developments in eyes treatment is lasik eye surgery, which has the ability to cure a number of vision related problems in the patient. Beverly Hills Lasik treatment is famous for treating people with problems of far sight, near sight and astigmatism. Just like any other treatment, Lasik technology also has its pros and cons that contribute to the surgery. The most appropriate way to benefit from the lasik treatment would be to gain sufficient knowledge about the treatment, its advantages and disadvantages before choosing it.

The best feature of the lasik eye correction treatment is its fast recovery and ability to give immediate results. With lasik treatment at the laser center, it is possible to improve the patient’s eye by almost 85% within a single day of the treatment. This painless activity can be performed within few minutes. Compared to other surgeries available lasik treatment has the highest rate of success and maximum number of happy patients. It is also possible to perform the surgery on both eyes on the same day by maintaining just a little time gap between the two procedures.

There are many other advantages associated with the Beverly hills lasik treatment that sets it apart from others. With lasik eye surgery, it is possible to reduce the risk of corneal flap difficulties. As the flap in the cornea is created using laser, the chances of complications are reduced largely. Another advantage of using laser therapy at laser center is its precise correction. The laser is capable of cutting the corneal layer with greater precision and hence allows the eye specialist to make better flaps, which is correct in size and depth. The pros of the eye surgery are many which make it a good treatment for most of the people seeking help with eye problems.

Along with the advantages, there are some disadvantages also associated with the treatment at the laser visioncenter. Risks of laser eye surgery include infection, inflammation, regression of effect, dry eyes, and night vision problems such as glare, double vision and halos.

Though lasik surgery is a good treatment for eyes but it is possible that the effectiveness of the treatment may reduce especially for people with far sight. Another problem related to the treatment is its successful completion. The success of the procedure is dependent on  the surgeon and the proper surgery performed by him. Other issues associated with lasik eye correction surgery may include imperfect corneal flaps and surgical disorders such as infection or inflammation. The procedure cannot be performed on people below the age of 18.

Lasik technology has both the positive and negative aspects attached to it. The best way to know about the treatment is to consult a Beverly Hills laser vision surgeon who would conduct tests and diagnose the correct problem to identify if the Beverly Hills lasik is right for the individual or not. Above all, it is a reliable and a safe surgery that can cure a number of problems.

One of the most recent developments in eyes treatment is lasik eye surgery, which has the ability to cure a number of vision related problems in the patient. Beverly Hills Lasik treatment is famous for treating people with problems of far sight, near sight and astigmatism. Just like any other treatment, Lasik technology also has its pros and cons that contribute to the surgery. The most appropriate way to benefit from the lasik treatment would be to gain sufficient knowledge about the treatment, its advantages and disadvantages before choosing it.

The best feature of the lasik eye correction treatment is its fast recovery and ability to give immediate results. With lasik treatment at the laser center, it is possible to improve the patient’s eye by almost 85% within a single day of the treatment. This painless activity can be performed within few minutes. Compared to other surgeries available lasik treatment has the highest rate of success and maximum number of happy patients. It is also possible to perform the surgery on both eyes on the same day by maintaining just a little time gap between the two procedures.

There are many other advantages associated with the Beverly hills lasik treatment that sets it apart from others. With lasik eye surgery, it is possible to reduce the risk of corneal flap difficulties. As the flap in the cornea is created using laser, the chances of complications are reduced largely. Another advantage of using laser therapy at laser center is its precise correction. The laser is capable of cutting the corneal layer with greater precision and hence allows the eye specialist to make better flaps, which is correct in size and depth. The pros of the eye surgery are many which make it a good treatment for most of the people seeking help with eye problems.

Along with the advantages, there are some disadvantages also associated with the treatment at the laser visioncenter. Risks of laser eye surgery include infection, inflammation, regression of effect, dry eyes, and night vision problems such as glare, double vision and halos.

Though lasik surgery is a good treatment for eyes but it is possible that the effectiveness of the treatment may reduce especially for people with far sight. Another problem related to the treatment is its successful completion. The success of the procedure is dependent on  the surgeon and the proper surgery performed by him. Other issues associated with lasik eye correction surgery may include imperfect corneal flaps and surgical disorders such as infection or inflammation. The procedure cannot be performed on people below the age of 18.

Lasik technology has both the positive and negative aspects attached to it. The best way to know about the treatment is to consult a Beverly Hills laser vision surgeon who would conduct tests and diagnose the correct problem to identify if the Beverly Hills lasik is right for the individual or not. Above all, it is a reliable and a safe surgery that can cure a number of problems.