Записи с меткой «smart»

Integrated Lead Generation – Use Multi-channel Approach for Marketing

No one in the print and mail world is denying the benefits of the internet and online marketing channels.  However, smart marketers who understand their prospects also realize that putting all of their marketing budgets into an online environment can be a costly mistake.  
To truly get the most bang for your marketing dollar, you need to stick with the tried and true approach of an integrated plan.  With the barrage of marketing messages hitting your target audience every day, creating a plan that features different channels – both on- and off-line – will greatly improve your chances for success.
Further, you can use both online and off-line direct mail channels to work together.  For example, if you are launching a new B:B lead generation campaign featuring a limited time offer, you could use a teaser email as a first touch, highlighting some of the key product benefits and features, while encouraging recipients to be on the lookout for a valuable offer in the mail.  Then, when that direct mail piece arrives, the call-to-action could direct the recipient to a personal URL where pre-filled form and data capture would occur.
Obviously, if the recipient takes the time to open and click-through the teaser email, they can go through the same experience and you can eliminate the second direct mail touch, but since email inboxes are so cluttered today, the teaser email often times can act as more of a brand impression and «heads-up» that helps trigger a reminder for the recipient when the direct mail piece arrives.
Again, with the thousands of marketing messages pounding consumers daily, the best way to stand out and get noticed is through the use of an integrated, multi-touch approach.

How To Car For Your Car Wrap

If you are considering a car wrap for you business vehicle, you are making a smart choice. Not only are car wraps one of the most effective forms advertising on the market today, but also one of the least costly. There are a few things about car wraps that you should know however. None of them are really downsides, in fact most are positives, to having a car wrap, just questions that you may have going in.

The first, and possibly most important, decision you will have to make about your car wrap is the style. There are many different looks and colors that you can choose for your company car, and the possibilities are nearly endless. The best way to come up with a design for your car wrap is to take some rough ideas that you have had, along with some other ads you have used in newspapers and magazines, including your business logo, and bring them into the place you are planning on having your car wrap made. There are almost always graphic designers and artists that work at places such as this that will be able to sit down with you and all of your designs and come up with a look for your car that will attract the most people while still remaining classy. These people can do wonders on computers and know what styles work and don’t work. So trust them with your car wrap, but don’t let them push you too far away from what you are looking for either.

The next thing that you’ll have to face when you get a car wrap is the minor inconvenience of not having a car for a time. Normally this isn’t a huge deal, and most companies can have the wrap installed on the car in less than three days, but it is still something to consider. I would bring your car into get the wrap applies when you are leaving for a business trip the next day, because while it is possible the wrap will be finished, you may end up walking to your destination.

Maintenance of your car wrap is a huge factor. Most of the time, depending on the severity of the weather where you live, a car wrap can last up to seven years. This number comes with the assumption that you will take care of it however. The care for a car wrap isn’t anything outlandish or difficult. In fact you would take care of the car much the same as you would if it didn’t have the wrap on it. You will want to wash it with soap and water frequently. This become more important the most really dark and really light colors you have on your wrap. If you normally use a pressure washer, you’ll have to find a new way to wash. The pressure from a pressure washer can and probably will damage the wrap. It can either put holes in it or make it fold or crease and once that happens it’s basically ruined. Another thing that you will want to avoid when caring for you wrap is window scrapers. Now while they are a nice way to get the ice off of your car quickly, you’ll have to start warming your car up and letting it melt off. Ice scrapers off the same destructive patterns as the pressure washer. Obviously if you don’t have the wrap on the front of your car, or over the windows this isn’t a problems, but for a full wrap it is something you’ll have to pay attention to.

So you see, there are mountains of benefits to having a car wrap put on your business vehicle and not many downsides. And with proper care of your car wrap the benefits only increase, because the better shape it stays in, the longer it will last, the more advertising you are getting for your money.

How To Flip A House And Be Financially Independent

To become financially independent many people learn how to flip a house. This process could not be simpler to understand and it is even easier to execute once the basic methodology has been understood. It is a simple process that typically involves four steps: first, identify a potential house to purchase. Second, acquire the funds needed to purchase the property. Third, negotiate an acceptable buying price for the property. The fourth and final step is to then find a buyer that is willing to buy the newly acquired for a higher price.

The first step of any real estate investment is to find and identify a potential property. A potential property can be identified by its sound appearance, availability, and, most importantly, a low asking price. It is a good idea when searching for a property to invest in to research the surrounding real estate market. Real estate is valued on a comparative basis. This means that the price of a particular house is based on the value of similar houses in the immediate area. By studying these properties a smart investor can identify those houses which are priced below the comparative market value.

A house may be priced below market value for many reasons including poor condition, foreclosure proceedings, tax liens, or any number of other reasons. A great way to find houses that have been foreclosed on is to contact your local bank or lending institution. Properties with tax liens against them can be found at the court house or local tax office. Once you have identified a promising property, you have to acquire the funds necessary to retain ownership of the house. If you are not an experienced or wealthy investor, then this could be a tricky and confusing process. The first thing to remember is that a bank lends money in order to make money. If they do not think that your investment opportunity will be profitable, then they will be unlikely to extend the needed or requested funds. Therefore it is important to be as prepared as possible when answering the loan officer’s questions. Have facts about the property, the surrounding market place, and your personal financial history at hand and accurate. Do not attempt to mislead the officer. They will find out the facts eventually and any dishonesty will hurt your chances of completing a successful loan application.

Once the property has been identified and the money acquired, then you must negotiate the best possible asking price. This step in the process can mean the difference between an ultimate profit or loss at the end of the day. Again it is important to have your facts. Know the comparative market place and make sure you have identified the possible negatives of the house in question that may force the owner to lower the asking price. Remain confident and always stand firm with any and all offers.

When you have gained ownership over the property, then the final step to learning how to flip a house is to locate and extend an offer to a potential buyer. Again negotiation is key to the success of the transaction. Highlight the positive aspects of the house and only accept an offer that nets a profit. Follow these steps and you will be flipping house in no time.

Key Characteristics of Successful Entrepreneurs

Successful Entrepreneurs are a special breed of people who stand out from the rest. New enterprises come up everywhere all round the year. Before long the vast majority of them disappear from the scene. Yet in this scenario we are able to view a few successful enterprises that stand tall and acknowledging the fact that their success is in no uncertain terms due to the smart entrepreneurs at the helm of these businesses. These outstanding men possess some very special or key characteristics which is seldom noticed among the vast majority of business entrepreneurs. What are the Key Characteristics of these successful entrepreneurs that propel their businesses to the top?

1. These entrepreneurs have a strong belief in themselves. They are always optimistic, have a positive outlook and are very much aware of their talents and abilities. They are great achievers and are always confident that success can be achieved.

2. They are great dreamers and have the habit of thinking big. They want to explore new horizons. New business opportunities, new ideas and money making opportunities often grab their attention.

3. These entrepreneurs are prepared to take calculated risks. They know very well that unless you venture out nothing tangible can be achieved. Nothing ventured nothing gained.

4. They always work according to a plan. They have a short term plan and a long term plan. Their goals are clearly laid out.

5. Successful entrepreneurs are enthusiastic, dedicated and passionate about their business. Everything they undertake, big or small oozes with self-confidence.

6. They are very knowledgeable about their business and actively participate in all business related workshops and seminars. Thus they are up to date with the latest developments.

7. Building an excellent public image is one of their key characteristics. They strive very hard to build an excellent public image for their business and for themselves. They perceive this as very critical in a competitive market.

8. Successful entrepreneurs are great donors to charitable causes and institutions. Their customers and the general public greatly appreciate their generosity which has a positive effect on their business.

9. A growing business faces many challenges in the market place. Changes are inevitable if you want to be successful and these entrepreneurs are ever ready to meet these challenges and make the necessary changes.

10. They are always customer oriented. Their attitude that the customer is always right helps them build good customer relationships and thus beat the competition.

11. Time Management plays a major role in the lives of these smart entrepreneurs. They do not procrastinate. They think fast and make quick, wise decisions that helps them progress much faster than their competitors.

12. These entrepreneurs are highly motivated people. Failure is never an option for them. Their remain completely focused on their business and their main ambition is to be a successful business entrepreneur.

These key characteristics are essential for entrepreneurs who want to succeed and it can be observed that a vast majority of successful entrepreneurs do possess most of these characteristics.

How to Joint Ventures to Get Traffic to Websites?

There’s nothing new about using joint ventures (JV’s) to get traffic to websites. For more help visit to: www.joint-venture-softwares.com.And good information is freely available from many internet marketing sites on how to set up JVs.
This article is for the 97% of webmasters who aren’t aware of a particularly powerful JV partner who already exists, and is willing to work with you.
Before I reveal all, let me just check…
Like me, I would image you’d be happy if:
Well, it certainly started as an auction site. Today, eBay is an ecommerce phenomenon.
What we have here is a hugely successful internet business with massive traffic. And, thanks to eBay’s sophisticated categorization and searching mechanisms, the traffic is totally targeted.
More importantly, there are several smart ways to drive eBay’s targeted traffic to your own website. For more help visit to: www.joint-ventures-secret.com. All of these clever methods add up to what I call the eBay Traffic Funnel.
Does it work? Well, I sell a communications product from my website. I run 5 simple auctions in the appropriate categories using the principles of the eBay Traffic Funnel. Each auction costs me 30 cents and runs for a week. I get around 300 targeted leads from these auctions to my website every week. Not bad for one dollar fifty!
Let me show you just one of the ways to get hold of that targeted traffic…
Sell, Sell, Sell
First of all, you make eBay part of your marketing mix. You start selling your products on eBay.
Why do I say this? Well, eBay isn’t just for mom and pop businesses anymore. IBM, Disney, Motorola, Xerox and Dell, are just a few of the major corporate that now use eBay as an additional sales and lead generation channel.
Creating eBay auctions is easy. Anyone can do it — literally. But if you don’t want to learn, you can use a Trading Assistant. These are eBay experts who will create, run and manage auctions on behalf of others for a percentage of sales or a small fee.
When you set up your auction one of the decisions you make is in which category to place your item. This is important. Visitors to your auction page — just by being there — have self qualified themselves as being in the market to buy products in that category. This is targeting in real time.
But merely creating the auction isn’t the trick. Here’s the key tip. In your auction page, make sure you tell your viewers that if they’ve any questions about your auction, your products or your policies, they should email you. And encourage them to do this by having a live email link in your auction, As soon as they make contact with you, you’ve acquired a targeted lead you wouldn’t have got any other way. You can start building a relationship. You can get them on your list, direct them to your website and start selling to them.
Pieces of Eight
I’ve only the space to show you one way in which you can direct your share of eBay’s targeted traffic to your website. There are eight ways in total. If you want to know the other seven, you’ll find them in my free eBook ‘The eBay Traffic Funnel’ Setting up a JV with eBay can produce significant results. There isn’t another business on the web that gives you access to the targeted traffic eBay supplies for the price of a few pennies. Best of all, 97% of webmasters have yet to realize the power of this. The opportunity for you and your website is there for the taking.